Global AdTech Market Insights 2023, Analysis and Forecast to 2030, By Solution, Advertising Type, Enterprise Size, Platform, End User
- Published Date : 2023-10-24
- Pages : 100
- Report Id : 69263
- Categories : ICT & Semiconductor
This report describes the global market size of AdTech market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and it is expected to grow with a CAGR of 14% from 2023 to 2030.
The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "adtech" (advertising technology). The demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), supply-side platforms (SSPs), and other businesses and products make up the adtech industry. Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. With various important trends transforming and reshaping the industry, the market is evolving at a significant rate. Connected TV (CTV), hyper-personalization, geotargeting, augmented reality and virtual reality, integrated customer journeys, and vernacularisation are a few prominent trends in the adtech sector. Additionally, programmatic advertising targets and delivers ads using algorithms and data, making ad campaigns more successful and efficient.
Due to the COVID-19 pandemic and Russia-Ukraine war influence, the global market for AdTech Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 14% during the forecast period 2023-2030. North American market for AdTech Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of XX% during the forecast period of 2023 through 2030.
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report covers following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America
The key countries for each region are also included such as United States, China, Japan, India, Korea, Germany, France, UK, Italy, Spain, and Brazil etc.
For competitor segment, the report includes global key players of AdTech Market as well as some small players. The information for each competitor includes:
Company Profile
Main Business Information
SWOT Analysis
Sales Volume, Revenue, Price and Gross Margin
Market Share
By Solution
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Ad Networks
Data Management Platforms (DMPs)
Others
Demand-side platforms (DSPs), which held the majority of the market with a share of 33.2% in 2022, are anticipated to grow at a CAGR of more than 14.0% over the course of the forecast period. DSPs streamline the purchasing of advertising inventory, increasing its effectiveness and efficiency. They are a desirable choice for advertisers trying to target particular audiences and improve the effectiveness of their marketing campaigns because it also offers enhanced targeting options.
By Advertising Type
Programmatic Advertising
Search Advertising
Display Advertising
Mobile Advertising
Email Marketing
Native Advertising
Others
With a share of 24%, the search advertising segment led the market. Throughout the forecast period, it is anticipated to grow at a CAGR of about 14%. When a user types in a specific search query, search advertising involves the process of showing ads on search engine results pages (SERPs). Because the advertising is targeted at users who are actively looking for related products or services, this sort of advertisement is widely preferred by marketers.
By Enterprise Size
Small And Medium Enterprise (SME)
Large Enterprise
With a 67% market share in 2022, the big enterprise segment dominated the industry. During the forecast period, a CAGR of about 14% is expected to be achieved. Multinational organisations, sizable media organisations, and well-known brands often make up huge enterprises. These businesses typically allocate a certain amount of funds for advertising. To reach their intended audiences, businesses also combine several ad forms and media.
By Platform
Mobile
Web
Others
With a market share of 59% in 2022, the mobile category held the majority of market share and is anticipated to experience the quickest CAGR of more than 14.0% throughout the forecast period. Display ads, video commercials, and in-app ads are just a few of the several ad forms available in mobile advertising. Depending on particular audiences and devices, these advertisements can be modified. As mobile advertising has become more prevalent, new technologies have emerged that enable companies to target customers depending on where they are physically located.
By End User
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
IT & Telecom
Healthcare
Others
With a market share of 28.9% in 2022, the retail & consumer goods category held the majority of market share and is anticipated to grow at a CAGR of more than 14.0% during the projected period. Adtech is used by businesses in the retail and consumer goods sector to promote their goods and services, increase brand recognition, and ultimately increase sales. Retail enterprises can interact with customers and advertise new products through social media.
By Region
North America
APAC
Europe
South America
Middle East & Africa
With a revenue share of 35.9%, North America took the lead in the global market in 2022, with the U.S. being a significant contributor to the sector. One of the elements driving regional market growth is the high penetration of digital advertising. Businesses are leveraging data to optimise their ad spending and gain a better understanding of their audiences. DMPs and marketing analytics platforms have grown more rapidly as a result, enabling companies to gather, examine, and apply data to develop advertising campaigns.
Due to a shift in consumer behaviour towards online and mobile platforms, the United States has the largest digital advertising industry in the world, and it is still expanding. Many technological and ad tech giants, such as Google, Facebook, and Amazon, are based in the United States and have had a big impact on the industry.
By Company
Adobe
Alibaba Group Holding Limited
Amazon.com, Inc.
Criteo
Facebook Incorporation
Google Incorporation
Microsoft Incorporation
SpotX
Other Key Players
Please ask for sample pages for full companies list
Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
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TABLE OF CONTENTS
1 REPORT OVERVIEW
1.1 MARKET INTRODUCTION
1.2 KEY MARKET SEGMENTS
1.3 PLAYERS COVERED
1.4 MARKET ANALYSIS BY SOLUTION
1.4.1 Global AdTech Market Size Growth Rate by Solution (2018-2030)
1.5 MARKET BY ADVERTISING TYPE
1.5.1 Global AdTech Market Share by Advertising Type (2018-2030)
1.6 STUDY OBJECTIVES
1.7 YEARS CONSIDERED
2 GLOBAL GROWTH TRENDS
2.1 GLOBAL ADTECH MARKET SIZE
2.2 REGULATORY FRAMEWORK
2.3 IMPACT OF COVID-19
2.4 RUSSIA-UKRAINE CRISIS IMPLICATIONS
2.5 INDUSTRY TRENDS
2.5.1 Market Top Trends
2.5.2 Market Drivers
2.5.3 Market Restraints
2.5.4 Market Opportunities
2.5.5 Porters Five Forces Analysis
2.5.6 PESTLE Analysis
2.5.7 SWOT Analysis
2.5.8 Opportunity Orbit
2.5.9 Solution Roadmap
2.5.10 Go to Market Strategy
3 ANALYSIS OF DATA BY SOLUTION, ADVERTISING TYPE
3.1 GLOBAL ADTECH MARKET SIZE BY SOLUTION (2018-2030)
3.2 GLOBAL ADTECH MARKET SIZE BY ADVERTISING TYPE (2018-2030)
4 NORTH AMERICA
4.1 NORTH AMERICA ADTECH MARKET (2018-2030)
4.2 NORTH AMERICA ADTECH MARKET SIZE BY SOLUTION
4.3 NORTH AMERICA ADTECH MARKET SIZE BY ADVERTISING TYPE
4.4 NORTH AMERICA ADTECH MARKET SIZE BY COUNTRY
5 EUROPE
5.1 EUROPE ADTECH MARKET (2018-2030)
5.2 EUROPE ADTECH MARKET SIZE BY SOLUTION
5.3 EUROPE ADTECH MARKET SIZE BY ADVERTISING TYPE
5.4 EUROPE ADTECH MARKET SIZE BY COUNTRY
6 ASIA PACIFIC
6.1 ASIA PACIFIC ADTECH MARKET (2018-2030)
6.2 ASIA PACIFIC ADTECH MARKET SIZE BY SOLUTION
6.3 ASIA PACIFIC ADTECH MARKET SIZE BY ADVERTISING TYPE
6.4 ASIA PACIFIC ADTECH MARKET SIZE BY COUNTRY
7 SOUTH AMERICA
7.1 SOUTH AMERICA ADTECH MARKET (2018-2030)
7.2 SOUTH AMERICA ADTECH MARKET SIZE BY SOLUTION
7.3 SOUTH AMERICA ADTECH MARKET SIZE BY ADVERTISING TYPE
7.4 SOUTH AMERICA ADTECH MARKET SIZE BY COUNTRY
8 MIDDLE-EAST & AFRICA
8.1 MIDDLE-EAST & AFRICA ADTECH MARKET (2018-2030)
8.2 MIDDLE-EAST & AFRICA ADTECH MARKET SIZE BY SOLUTION
8.3 MIDDLE-EAST & AFRICA ADTECH MARKET SIZE BY ADVERTISING TYPE
8.4 MIDDLE-EAST AFRICA ADTECH MARKET SIZE BY COUNTRY
9 KEY PLAYERS PROFILES
9.1 Adobe
9.1.1 Company Details
9.1.2 Business Overview
9.1.3 Products & Services
9.1.4 Financial Overview (2018-2030)
9.1.5 Recent Development
9.2 Alibaba Group Holding Limited
9.2.1 Company Details
9.2.2 Business Overview
9.2.3 Products & Services
9.2.4 Financial Overview (2018-2030)
9.2.5 Recent Development
9.3 Amazon.com, Inc.
9.3.1 Company Details
9.3.2 Business Overview
9.3.3 Products & Services
9.3.4 Financial Overview (2018-2030)
9.3.5 Recent Development
9.4 Criteo
9.5 Facebook Incorporation
9.6 Google Incorporation
9.7 Microsoft Incorporation
9.8 SpotX
9.9 Twitter Incorporation
9.10 Verizon
10 MARKET SHARE BY KEY PLAYERS
10.1 ADTECH MARKET SIZE BY PLAYERS
10.1.1 Global AdTech Revenue by Players (2021)
10.1.2 Global AdTech Revenue Market Share by Players (2021)
10.2 MOST ADOPTED STRATEGIES
10.3 MOST ACTIVE COMPANIES
10.4 MARKET COMPETITION ANALYSIS
11 APPENDIX
11.1 RESEARCH METHODOLOGY
11.2 PRIMARY RESEARCH
11.3 SECONDARY RESEARCH
11.4 DISCLAIMER
LIST OF TABLES
Table 1. AdTech Key Players Covered in 2021
Table 2. Global Adtech Market Size Growth Rate by Solution (2018-2030) (Million US$)
Table 3. Global Adtech Market Size Growth by Advertising Type (2018-2030) (Million US$)
Table 4. Key Trends
Table 5. Key Drivers: Impact Analysis (2018-2030)
Table 6. Key Restraints
Table 7. Global AdTech Market Size by Solution (2018-2030) (Million US$)
Table 8. Global AdTech Market Size Share by Solution (2018-2030)
Table 9. Global AdTech Market Size Share by Advertising Type (2018-2030)
Table 10. North America AdTech Market Size Share by Solution (2018-2030)
Table 11. North America AdTech Market Size by Advertising Type (2018-2030) (Million US$)
Table 12. North America AdTech Market Size Share by Advertising Type (2018-2030)
Table 13. North America AdTech Market Size by country (2018-2030) (Million US$)
Table 14. North America AdTech Market Share by country (2018-2030)
Table 15. By Country
Table 16. Europe AdTech Market Size by Solution (2018-2030) (Million US$)
Table 17. Europe AdTech Market Share by Solution (2018-2030)
Table 18. Europe AdTech Market Size by Advertising Type (2018-2030) (Million US$)
Table 19. Europe AdTech Market Share by Advertising Type (2018-2030)
Table 20. Europe AdTech Market Size by country (2018-2030) (Million US$)
Table 21. Europe AdTech Market share by country (2018-2030)
Table 22. Asia Pacific AdTech Market Size by Solution (2018-2030) (Million US$)
Table 23. Asia Pacific AdTech Market Share by Solution (2018-2030)
Table 24. Asia Pacific AdTech Market Size by Advertising Type (2018-2030) (Million US$)
Table 25. Asia Pacific AdTech Market Share by Advertising Type (2018-2030)
Table 26. APAC AdTech Market Size by country (2018-2030) (Million US$)
Table 27. APAC AdTech Market share by country (2018-2030)
Table 28. South America AdTech Market Size by Solution (2018-2030) (Million US$)
Table 29. South America AdTech Market Share by Solution (2018-2030)
Table 30. South America AdTech Market Size by Advertising Type (2018-2030) (Million US$)
Table 31. South America AdTech Market Share by Advertising Type (2018-2030)
Table 32. South America AdTech Market Size by country (2018-2030) (Million US$)
Table 33. South America AdTech Market share by country (2018-2030)
Table 34. The Middle-East & Africa AdTech Market Size by Solution (2018-2030) (Million US$)
Table 35. The Middle-East & Africa AdTech Market Share by Solution (2018-2030)
Table 36. The Middle-East & Africa AdTech Market Size by Advertising Type (2018-2030) (Million US$)
Table 37. The Middle-East & Africa AdTech Market Share by Advertising Type (2018-2030)
Table 38. The MEA AdTech Market Size by country (2018-2030) (Million US$)
Table 39. The MEA AdTech Market share by country (2018-2030)
Table 40. Adobe Details
Table 41. Business Overview
Table 42. Products & services
Table 43. Financial Overview (2018-2030) (Million US$)
Table 44. Recent Development
Table 45. Alibaba Group Holding Limited Details
Table 46. Business Overview
Table 47. Products & services
Table 48. Financial Overview (2018-2030) (Million US$)
Table 49. Recent Development
Table 50. Amazon.com, Inc. Company Details
Table 51. Business Overview
Table 52. Products & services
Table 53. Financial Overview (2018-2030) (Million US$)
Table 54. Recent Development
Table 55. Global AdTech Revenue by Players (2021) (Million US$)
Table 56. Global AdTech Market Share by Players (2021)
LIST OF FIGURES
Figure 1. Global AdTech Market Share by Solution in 2021 & 2028
Figure 2. Global AdTech Market Share by Advertising Type in 2021 & 2028
Figure 3. AdTech Report Years Considered
Figure 4. Global AdTech Market Size and Growth Rate 2018-2030 (Million US$)
Figure 5. Porter's Five Forces Analysis
Figure 6. Global AdTech Market Size by Solution Growth Rate 2018-2030 (Million US$)
Figure 7. Global AdTech Market Size by Advertising Type Growth Rate 2018-2030 (Million US$)
Figure 8. North America AdTech Market Size 2018-2030 (Million US$)
Figure 9. Europe AdTech Market Size 2018-2030 (Million US$)
Figure 10. Asia Pacific AdTech Market Size 2018-2030 (Million US$)
Figure 11. South America AdTech Market Size 2018-2030 (Million US$)
Figure 12. The Middle-East & Africa AdTech Market Size 2018-2030 (Million US$)
Figure 1. Adobe Revenue in (2019-2021)
Figure 2. Revenue Growth Rate (2018-2030)
Figure 3. Revenue Growth Rate in (2018-2030)
Figure 4. Global AdTech Market Share by Players in 2021
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