Global Search Engine Marketing Market Size, Status and Forecast 2021-2027

Published Date : 04-06-2021
Pages : 96
Report Id : 33343
Categories : Services

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
In 2020, the global Search Engine Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2027, with a CAGR of xx% during 2021-2027.

This report focuses on the global Search Engine Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Search Engine Marketing development in United States, Europe and China.

The key players covered in this study
Google
Bing
Baidu
Yahoo
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360

Market segment by Type, the product can be split into
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics

Market segment by Application, split into
Mobile
PC

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Search Engine Marketing status, future forecast, growth opportunity, key market and key players.
To present the Search Engine Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Search Engine Marketing are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Search Engine Marketing Market Size Growth Rate by Type ( 2016-2027)
1.4.2 Pay-per-click
1.4.3 Cost Per Impression
1.4.4 Search Analytics
1.4.5 Web Analytics
1.5 Market by Application
1.5.1 Global Search Engine Marketing Market Share by Application ( 2016-2027)
1.5.2 Mobile
1.5.3 PC
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Search Engine Marketing Market Size
2.2 Search Engine Marketing Growth Trends by Regions
2.2.1 Search Engine Marketing Market Size by Regions ( 2016-2027)
2.2.2 Search Engine Marketing Market Share by Regions ( 2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Search Engine Marketing Market Size by Manufacturers
3.1.1 Global Search Engine Marketing Revenue by Manufacturers ( 2016-2021)
3.1.2 Global Search Engine Marketing Revenue Market Share by Manufacturers ( 2016-2021)
3.1.3 Global Search Engine Marketing Market Concentration Ratio (CR5 and HHI)
3.2 Search Engine Marketing Key Players Head office and Area Served
3.3 Key Players Search Engine Marketing Product/Solution/Service
3.4 Date of Enter into Search Engine Marketing Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Search Engine Marketing Market Size by Type ( 2016-2021)
4.2 Global Search Engine Marketing Market Size by Application ( 2016-2021)

5 United States
5.1 United States Search Engine Marketing Market Size ( 2016-2021)
5.2 Search Engine Marketing Key Players in United States
5.3 United States Search Engine Marketing Market Size by Type
5.4 United States Search Engine Marketing Market Size by Application

6 Europe
6.1 Europe Search Engine Marketing Market Size ( 2016-2021)
6.2 Search Engine Marketing Key Players in Europe
6.3 Europe Search Engine Marketing Market Size by Type
6.4 Europe Search Engine Marketing Market Size by Application

7 China
7.1 China Search Engine Marketing Market Size ( 2016-2021)
7.2 Search Engine Marketing Key Players in China
7.3 China Search Engine Marketing Market Size by Type
7.4 China Search Engine Marketing Market Size by Application

8 Japan
8.1 Japan Search Engine Marketing Market Size ( 2016-2021)
8.2 Search Engine Marketing Key Players in Japan
8.3 Japan Search Engine Marketing Market Size by Type
8.4 Japan Search Engine Marketing Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Search Engine Marketing Market Size ( 2016-2021)
9.2 Search Engine Marketing Key Players in Southeast Asia
9.3 Southeast Asia Search Engine Marketing Market Size by Type
9.4 Southeast Asia Search Engine Marketing Market Size by Application

10 India
10.1 India Search Engine Marketing Market Size ( 2016-2021)
10.2 Search Engine Marketing Key Players in India
10.3 India Search Engine Marketing Market Size by Type
10.4 India Search Engine Marketing Market Size by Application

11 Central & South America
11.1 Central & South America Search Engine Marketing Market Size ( 2016-2021)
11.2 Search Engine Marketing Key Players in Central & South America
11.3 Central & South America Search Engine Marketing Market Size by Type
11.4 Central & South America Search Engine Marketing Market Size by Application

12 International Players Profiles
12.1 Google
12.1.1 Google Company Details
12.1.2 Company Description and Business Overview
12.1.3 Search Engine Marketing Introduction
12.1.4 Google Revenue in Search Engine Marketing Business ( 2016-2021)
12.1.5 Google Recent Development
12.2 Bing
12.2.1 Bing Company Details
12.2.2 Company Description and Business Overview
12.2.3 Search Engine Marketing Introduction
12.2.4 Bing Revenue in Search Engine Marketing Business ( 2016-2021)
12.2.5 Bing Recent Development
12.3 Baidu
12.3.1 Baidu Company Details
12.3.2 Company Description and Business Overview
12.3.3 Search Engine Marketing Introduction
12.3.4 Baidu Revenue in Search Engine Marketing Business ( 2016-2021)
12.3.5 Baidu Recent Development
12.4 Yahoo?
12.4.1 Yahoo? Company Details
12.4.2 Company Description and Business Overview
12.4.3 Search Engine Marketing Introduction
12.4.4 Yahoo? Revenue in Search Engine Marketing Business ( 2016-2021)
12.4.5 Yahoo? Recent Development
12.5 Sogou
12.5.1 Sogou Company Details
12.5.2 Company Description and Business Overview
12.5.3 Search Engine Marketing Introduction
12.5.4 Sogou Revenue in Search Engine Marketing Business ( 2016-2021)
12.5.5 Sogou Recent Development
12.6 Yandex
12.6.1 Yandex Company Details
12.6.2 Company Description and Business Overview
12.6.3 Search Engine Marketing Introduction
12.6.4 Yandex Revenue in Search Engine Marketing Business ( 2016-2021)
12.6.5 Yandex Recent Development
12.7 Naver
12.7.1 Naver Company Details
12.7.2 Company Description and Business Overview
12.7.3 Search Engine Marketing Introduction
12.7.4 Naver Revenue in Search Engine Marketing Business ( 2016-2021)
12.7.5 Naver Recent Development
12.8 Seznam
12.8.1 Seznam Company Details
12.8.2 Company Description and Business Overview
12.8.3 Search Engine Marketing Introduction
12.8.4 Seznam Revenue in Search Engine Marketing Business ( 2016-2021)
12.8.5 Seznam Recent Development
12.9 DuckDuckGo
12.9.1 DuckDuckGo Company Details
12.9.2 Company Description and Business Overview
12.9.3 Search Engine Marketing Introduction
12.9.4 DuckDuckGo Revenue in Search Engine Marketing Business ( 2016-2021)
12.9.5 DuckDuckGo Recent Development
12.10 Alibaba
12.10.1 Alibaba Company Details
12.10.2 Company Description and Business Overview
12.10.3 Search Engine Marketing Introduction
12.10.4 Alibaba Revenue in Search Engine Marketing Business ( 2016-2021)
12.10.5 Alibaba Recent Development
12.11 360

13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product ( 2021-2027)
13.10 Market Size Forecast by Application ( 2021-2027)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Tables and Figures

Table Search Engine Marketing Key Market Segments
Table Key Players Search Engine Marketing Covered
Table Global Search Engine Marketing Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Search Engine Marketing Market Size Market Share by Type 2016-2027
Figure Pay-per-click Figures
Table Key Players of Pay-per-click
Figure Cost Per Impression Figures
Table Key Players of Cost Per Impression
Figure Search Analytics Figures
Table Key Players of Search Analytics
Figure Web Analytics Figures
Table Key Players of Web Analytics
Table Global Search Engine Marketing Market Size Growth by Application 2016-2027 (Million US$)
Figure Mobile Case Studies
Figure PC Case Studies
Figure Search Engine Marketing Report Years Considered
Table Global Search Engine Marketing Market Size 2016-2027 (Million US$)
Figure Global Search Engine Marketing Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Search Engine Marketing Market Size by Regions 2016-2027 (Million US$)
Table Global Search Engine Marketing Market Size by Regions 2016-2021 (Million US$)
Table Global Search Engine Marketing Market Share by Regions 2016-2021
Figure Global Search Engine Marketing Market Share by Regions 2016-2021
Figure Global Search Engine Marketing Market Share by Regions 2019
Table Market Top Trends
Table Global Search Engine Marketing Revenue by Manufacturers ( 2016-2021) (Million US$)
Table Global Search Engine Marketing Market Share by Manufacturers ( 2016-2021)
Figure Global Search Engine Marketing Market Share by Manufacturers in 2020
Table Global Search Engine Marketing Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Search Engine Marketing Product/Solution/Service
Table Date of Enter into Search Engine Marketing Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table Global Search Engine Marketing Market Size Share by Type ( 2016-2021)
Figure Global Search Engine Marketing Market Size Market Share by Type ( 2016-2021)
Table Global Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table Global Search Engine Marketing Market Size Share by Application ( 2016-2021)
Figure Global Search Engine Marketing Market Size Market Share by Application ( 2016-2021)
Figure Global Search Engine Marketing Revenue Market Share by Application in 2020
Figure United States Search Engine Marketing Market Size 2016-2021 (Million US$)
Table United States Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table United States Key Players Search Engine Marketing Market Share ( 2020-2021)
Table United States Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table United States Search Engine Marketing Market Share by Type ( 2016-2021)
Table United States Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table United States Search Engine Marketing Market Share by Application ( 2016-2021)
Figure Europe Search Engine Marketing Market Size 2016-2021 (Million US$)
Table Europe Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table Europe Key Players Search Engine Marketing Market Share ( 2020-2021)
Table Europe Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table Europe Search Engine Marketing Market Share by Type ( 2016-2021)
Table Europe Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table Europe Search Engine Marketing Market Share by Application ( 2016-2021)
Figure China Search Engine Marketing Market Size 2016-2021 (Million US$)
Table China Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table China Key Players Search Engine Marketing Market Share ( 2020-2021)
Table China Search Engine Marketing Market Size by Type (2014- 20209) (Million US$)
Table China Search Engine Marketing Market Share by Type ( 2016-2021)
Table China Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table China Search Engine Marketing Market Share by Application ( 2016-2021)
Figure Japan Search Engine Marketing Market Size 2016-2021 (Million US$)
Table Japan Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table Japan Key Players Search Engine Marketing Market Share ( 2020-2021)
Table Japan Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table Japan Search Engine Marketing Market Share by Type ( 2016-2021)
Table Japan Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table Japan Search Engine Marketing Market Share by Application ( 2016-2021)
Figure Southeast Asia Search Engine Marketing Market Size 2016-2021 (Million US$)
Table Southeast Asia Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table Southeast Asia Key Players Search Engine Marketing Market Share ( 2020-2021)
Table Southeast Asia Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table Southeast Asia Search Engine Marketing Market Share by Type ( 2016-2021)
Table Southeast Asia Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table Southeast Asia Search Engine Marketing Market Share by Application ( 2016-2021)
Figure India Search Engine Marketing Market Size 2016-2021 (Million US$)
Table India Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table India Key Players Search Engine Marketing Market Share ( 2020-2021)
Table India Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table India Search Engine Marketing Market Share by Type ( 2016-2021)
Table India Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table India Search Engine Marketing Market Share by Application ( 2016-2021)
Figure Central & South America Search Engine Marketing Market Size 2016-2021 (Million US$)
Table Central & South America Key Players Search Engine Marketing Revenue ( 2020-2021) (Million US$)
Table Central & South America Key Players Search Engine Marketing Market Share ( 2020-2021)
Table Central & South America Search Engine Marketing Market Size by Type ( 2016-2021) (Million US$)
Table Central & South America Search Engine Marketing Market Share by Type ( 2016-2021)
Table Central & South America Search Engine Marketing Market Size by Application ( 2016-2021) (Million US$)
Table Central & South America Search Engine Marketing Market Share by Application ( 2016-2021)
Table Google Company Details
Table Google Revenue in Search Engine Marketing Business ( 2016-2021) (Million US$)
Figure Google Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Google Recent Development
Table Bing Company Details
Table Bing Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Bing Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Bing Recent Development
Table Baidu Company Details
Table Baidu Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Baidu Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Baidu Recent Development
Table Yahoo? Company Details
Table Yahoo? Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Yahoo? Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Yahoo? Recent Development
Table Sogou Company Details
Table Sogou Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Sogou Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Sogou Recent Development
Table Yandex Company Details
Table Yandex Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Yandex Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Yandex Recent Development
Table Naver Company Details
Table Naver Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Naver Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Naver Recent Development
Table Seznam Company Details
Table Seznam Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Seznam Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Seznam Recent Development
Table DuckDuckGo Company Details
Table DuckDuckGo Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure DuckDuckGo Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table DuckDuckGo Recent Development
Table Alibaba Company Details
Table Alibaba Revenue in Search Engine Marketing Business ( 2016-2021)(Million US$)
Figure Alibaba Revenue Growth Rate in Search Engine Marketing Business ( 2016-2021)
Table Alibaba Recent Development
Table 360 Company Details
Table Global Search Engine Marketing Market Size by Regions (Million US$) 2021-2027
Figure Global Search Engine Marketing Market Size Share by Regions ( 2021-2027)
Figure Global Search Engine Marketing Market Size Share by Regions in 2027
Figure United States Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Figure Europe Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Figure China Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Figure Japan Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Figure Southeast Asia Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Figure India Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Figure Central & South America Search Engine Marketing Market Size Forecast ( 2021-2027)(Million USD)
Table Global Search Engine Marketing Market Size by Product ( 2021-2027) (Million US$)
Figure Global Search Engine Marketing Market Size by Product ( 2021-2027)
Figure Global Search Engine Marketing Market Size by Product in 2027
Table Global Search Engine Marketing Market Size by Application ( 2021-2027) (Million US$)
Figure Global Search Engine Marketing Market Size by Application ( 2021-2027)
Figure Global Search Engine Marketing Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

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