In Internet marketing, onlinr search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content.
Online search advertising market has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising mediums in this online advertising market and has promising future.
In 2020, the global Online Search Ad market size was xx million US$ and it is expected to reach xx million US$ by the end of 2027, with a CAGR of xx% during 2021-2027.
This report focuses on the global Online Search Ad status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Online Search Ad development in United States, Europe and China.
The key players covered in this study
Amazon.Com, Inc.
Aol, Inc.
Baidu
Facebook
Google
IAC
Linkedin
Microsoft
Twitter
Yahoo
Market segment by Type, the product can be split into
Display Ads
Social Media Ads
Search Engine Marketing (SEM)
Native Advertising
Remarketing/Retargeting
Video Ads
Email Marketing
Market segment by Application, split into
Smartphone
PC
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Online Search Ad status, future forecast, growth opportunity, key market and key players.
To present the Online Search Ad development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Online Search Ad are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Online Search Ad Market Size Growth Rate by Type ( 2016-2027)
1.4.2 Display Ads
1.4.3 Social Media Ads
1.4.4 Search Engine Marketing (SEM)
1.4.5 Native Advertising
1.4.6 Remarketing/Retargeting
1.4.7 Video Ads
1.4.8 Email Marketing
1.5 Market by Application
1.5.1 Global Online Search Ad Market Share by Application ( 2016-2027)
1.5.2 Smartphone
1.5.3 PC
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Online Search Ad Market Size
2.2 Online Search Ad Growth Trends by Regions
2.2.1 Online Search Ad Market Size by Regions ( 2016-2027)
2.2.2 Online Search Ad Market Share by Regions ( 2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Online Search Ad Market Size by Manufacturers
3.1.1 Global Online Search Ad Revenue by Manufacturers ( 2016-2021)
3.1.2 Global Online Search Ad Revenue Market Share by Manufacturers ( 2016-2021)
3.1.3 Global Online Search Ad Market Concentration Ratio (CR5 and HHI)
3.2 Online Search Ad Key Players Head office and Area Served
3.3 Key Players Online Search Ad Product/Solution/Service
3.4 Date of Enter into Online Search Ad Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Online Search Ad Market Size by Type ( 2016-2021)
4.2 Global Online Search Ad Market Size by Application ( 2016-2021)
5 United States
5.1 United States Online Search Ad Market Size ( 2016-2021)
5.2 Online Search Ad Key Players in United States
5.3 United States Online Search Ad Market Size by Type
5.4 United States Online Search Ad Market Size by Application
6 Europe
6.1 Europe Online Search Ad Market Size ( 2016-2021)
6.2 Online Search Ad Key Players in Europe
6.3 Europe Online Search Ad Market Size by Type
6.4 Europe Online Search Ad Market Size by Application
7 China
7.1 China Online Search Ad Market Size ( 2016-2021)
7.2 Online Search Ad Key Players in China
7.3 China Online Search Ad Market Size by Type
7.4 China Online Search Ad Market Size by Application
8 Japan
8.1 Japan Online Search Ad Market Size ( 2016-2021)
8.2 Online Search Ad Key Players in Japan
8.3 Japan Online Search Ad Market Size by Type
8.4 Japan Online Search Ad Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Online Search Ad Market Size ( 2016-2021)
9.2 Online Search Ad Key Players in Southeast Asia
9.3 Southeast Asia Online Search Ad Market Size by Type
9.4 Southeast Asia Online Search Ad Market Size by Application
10 India
10.1 India Online Search Ad Market Size ( 2016-2021)
10.2 Online Search Ad Key Players in India
10.3 India Online Search Ad Market Size by Type
10.4 India Online Search Ad Market Size by Application
11 Central & South America
11.1 Central & South America Online Search Ad Market Size ( 2016-2021)
11.2 Online Search Ad Key Players in Central & South America
11.3 Central & South America Online Search Ad Market Size by Type
11.4 Central & South America Online Search Ad Market Size by Application
12 International Players Profiles
12.1 Amazon.Com, Inc.
12.1.1 Amazon.Com, Inc. Company Details
12.1.2 Company Description and Business Overview
12.1.3 Online Search Ad Introduction
12.1.4 Amazon.Com, Inc. Revenue in Online Search Ad Business ( 2016-2021)
12.1.5 Amazon.Com, Inc. Recent Development
12.2 Aol, Inc.
12.2.1 Aol, Inc. Company Details
12.2.2 Company Description and Business Overview
12.2.3 Online Search Ad Introduction
12.2.4 Aol, Inc. Revenue in Online Search Ad Business ( 2016-2021)
12.2.5 Aol, Inc. Recent Development
12.3 Baidu
12.3.1 Baidu Company Details
12.3.2 Company Description and Business Overview
12.3.3 Online Search Ad Introduction
12.3.4 Baidu Revenue in Online Search Ad Business ( 2016-2021)
12.3.5 Baidu Recent Development
12.4 Facebook
12.4.1 Facebook Company Details
12.4.2 Company Description and Business Overview
12.4.3 Online Search Ad Introduction
12.4.4 Facebook Revenue in Online Search Ad Business ( 2016-2021)
12.4.5 Facebook Recent Development
12.5 Google
12.5.1 Google Company Details
12.5.2 Company Description and Business Overview
12.5.3 Online Search Ad Introduction
12.5.4 Google Revenue in Online Search Ad Business ( 2016-2021)
12.5.5 Google Recent Development
12.6 IAC
12.6.1 IAC Company Details
12.6.2 Company Description and Business Overview
12.6.3 Online Search Ad Introduction
12.6.4 IAC Revenue in Online Search Ad Business ( 2016-2021)
12.6.5 IAC Recent Development
12.7 Linkedin
12.7.1 Linkedin Company Details
12.7.2 Company Description and Business Overview
12.7.3 Online Search Ad Introduction
12.7.4 Linkedin Revenue in Online Search Ad Business ( 2016-2021)
12.7.5 Linkedin Recent Development
12.8 Microsoft
12.8.1 Microsoft Company Details
12.8.2 Company Description and Business Overview
12.8.3 Online Search Ad Introduction
12.8.4 Microsoft Revenue in Online Search Ad Business ( 2016-2021)
12.8.5 Microsoft Recent Development
12.9 Twitter
12.9.1 Twitter Company Details
12.9.2 Company Description and Business Overview
12.9.3 Online Search Ad Introduction
12.9.4 Twitter Revenue in Online Search Ad Business ( 2016-2021)
12.9.5 Twitter Recent Development
12.10 Yahoo
12.10.1 Yahoo Company Details
12.10.2 Company Description and Business Overview
12.10.3 Online Search Ad Introduction
12.10.4 Yahoo Revenue in Online Search Ad Business ( 2016-2021)
12.10.5 Yahoo Recent Development
13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product ( 2021-2027)
13.10 Market Size Forecast by Application ( 2021-2027)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Online Search Ad Key Market Segments
Table Key Players Online Search Ad Covered
Table Global Online Search Ad Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Online Search Ad Market Size Market Share by Type 2016-2027
Figure Display Ads Figures
Table Key Players of Display Ads
Figure Social Media Ads Figures
Table Key Players of Social Media Ads
Figure Search Engine Marketing (SEM) Figures
Table Key Players of Search Engine Marketing (SEM)
Figure Native Advertising Figures
Table Key Players of Native Advertising
Figure Remarketing/Retargeting Figures
Table Key Players of Remarketing/Retargeting
Figure Video Ads Figures
Table Key Players of Video Ads
Figure Email Marketing Figures
Table Key Players of Email Marketing
Table Global Online Search Ad Market Size Growth by Application 2016-2027 (Million US$)
Figure Smartphone Case Studies
Figure PC Case Studies
Figure Online Search Ad Report Years Considered
Table Global Online Search Ad Market Size 2016-2027 (Million US$)
Figure Global Online Search Ad Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Online Search Ad Market Size by Regions 2016-2027 (Million US$)
Table Global Online Search Ad Market Size by Regions 2016-2021 (Million US$)
Table Global Online Search Ad Market Share by Regions 2016-2021
Figure Global Online Search Ad Market Share by Regions 2016-2021
Figure Global Online Search Ad Market Share by Regions 2019
Table Market Top Trends
Table Global Online Search Ad Revenue by Manufacturers ( 2016-2021) (Million US$)
Table Global Online Search Ad Market Share by Manufacturers ( 2016-2021)
Figure Global Online Search Ad Market Share by Manufacturers in 2020
Table Global Online Search Ad Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Online Search Ad Product/Solution/Service
Table Date of Enter into Online Search Ad Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table Global Online Search Ad Market Size Share by Type ( 2016-2021)
Figure Global Online Search Ad Market Size Market Share by Type ( 2016-2021)
Table Global Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table Global Online Search Ad Market Size Share by Application ( 2016-2021)
Figure Global Online Search Ad Market Size Market Share by Application ( 2016-2021)
Figure Global Online Search Ad Revenue Market Share by Application in 2020
Figure United States Online Search Ad Market Size 2016-2021 (Million US$)
Table United States Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table United States Key Players Online Search Ad Market Share ( 2020-2021)
Table United States Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table United States Online Search Ad Market Share by Type ( 2016-2021)
Table United States Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table United States Online Search Ad Market Share by Application ( 2016-2021)
Figure Europe Online Search Ad Market Size 2016-2021 (Million US$)
Table Europe Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table Europe Key Players Online Search Ad Market Share ( 2020-2021)
Table Europe Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table Europe Online Search Ad Market Share by Type ( 2016-2021)
Table Europe Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table Europe Online Search Ad Market Share by Application ( 2016-2021)
Figure China Online Search Ad Market Size 2016-2021 (Million US$)
Table China Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table China Key Players Online Search Ad Market Share ( 2020-2021)
Table China Online Search Ad Market Size by Type (2014-20209) (Million US$)
Table China Online Search Ad Market Share by Type ( 2016-2021)
Table China Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table China Online Search Ad Market Share by Application ( 2016-2021)
Figure Japan Online Search Ad Market Size 2016-2021 (Million US$)
Table Japan Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table Japan Key Players Online Search Ad Market Share ( 2020-2021)
Table Japan Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table Japan Online Search Ad Market Share by Type ( 2016-2021)
Table Japan Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table Japan Online Search Ad Market Share by Application ( 2016-2021)
Figure Southeast Asia Online Search Ad Market Size 2016-2021 (Million US$)
Table Southeast Asia Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table Southeast Asia Key Players Online Search Ad Market Share ( 2020-2021)
Table Southeast Asia Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table Southeast Asia Online Search Ad Market Share by Type ( 2016-2021)
Table Southeast Asia Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table Southeast Asia Online Search Ad Market Share by Application ( 2016-2021)
Figure India Online Search Ad Market Size 2016-2021 (Million US$)
Table India Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table India Key Players Online Search Ad Market Share ( 2020-2021)
Table India Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table India Online Search Ad Market Share by Type ( 2016-2021)
Table India Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table India Online Search Ad Market Share by Application ( 2016-2021)
Figure Central & South America Online Search Ad Market Size 2016-2021 (Million US$)
Table Central & South America Key Players Online Search Ad Revenue ( 2020-2021) (Million US$)
Table Central & South America Key Players Online Search Ad Market Share ( 2020-2021)
Table Central & South America Online Search Ad Market Size by Type ( 2016-2021) (Million US$)
Table Central & South America Online Search Ad Market Share by Type ( 2016-2021)
Table Central & South America Online Search Ad Market Size by Application ( 2016-2021) (Million US$)
Table Central & South America Online Search Ad Market Share by Application ( 2016-2021)
Table Amazon.Com, Inc. Company Details
Table Amazon.Com, Inc. Revenue in Online Search Ad Business ( 2016-2021) (Million US$)
Figure Amazon.Com, Inc. Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Amazon.Com, Inc. Recent Development
Table Aol, Inc. Company Details
Table Aol, Inc. Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Aol, Inc. Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Aol, Inc. Recent Development
Table Baidu Company Details
Table Baidu Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Baidu Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Baidu Recent Development
Table Facebook Company Details
Table Facebook Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Facebook Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Facebook Recent Development
Table Google Company Details
Table Google Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Google Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Google Recent Development
Table IAC Company Details
Table IAC Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure IAC Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table IAC Recent Development
Table Linkedin Company Details
Table Linkedin Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Linkedin Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Linkedin Recent Development
Table Microsoft Company Details
Table Microsoft Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Microsoft Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Microsoft Recent Development
Table Twitter Company Details
Table Twitter Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Twitter Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Twitter Recent Development
Table Yahoo Company Details
Table Yahoo Revenue in Online Search Ad Business ( 2016-2021)(Million US$)
Figure Yahoo Revenue Growth Rate in Online Search Ad Business ( 2016-2021)
Table Yahoo Recent Development
Table Global Online Search Ad Market Size by Regions (Million US$) 2021-2027
Figure Global Online Search Ad Market Size Share by Regions ( 2021-2027)
Figure Global Online Search Ad Market Size Share by Regions in 2027
Figure United States Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Figure Europe Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Figure China Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Figure Japan Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Figure Southeast Asia Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Figure India Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Figure Central & South America Online Search Ad Market Size Forecast ( 2021-2027)(Million USD)
Table Global Online Search Ad Market Size by Product ( 2021-2027) (Million US$)
Figure Global Online Search Ad Market Size by Product ( 2021-2027)
Figure Global Online Search Ad Market Size by Product in 2027
Table Global Online Search Ad Market Size by Application ( 2021-2027) (Million US$)
Figure Global Online Search Ad Market Size by Application ( 2021-2027)
Figure Global Online Search Ad Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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