Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
In 2020, the global Over Top (OTT) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2027, with a CAGR of xx% during 2021-2027.
This report focuses on the global Over Top (OTT) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Over Top (OTT) development in United States, Europe and China.
The key players covered in this study
Facebook Messenger
LINE
Snapchat
Viber
WeChat
WhatsApp
Apple
...
Market segment by Type, the product can be split into
VoIP
Text&Image
Video
Market segment by Application, split into
Household
Commercial
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Over Top (OTT) status, future forecast, growth opportunity, key market and key players.
To present the Over Top (OTT) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Over Top (OTT) are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Over Top (OTT) Market Size Growth Rate by Type ( 2016-2027)
1.4.2 VoIP
1.4.3 Text&Image
1.4.4 Video
1.5 Market by Application
1.5.1 Global Over Top (OTT) Market Share by Application ( 2016-2027)
1.5.2 Household
1.5.3 Commercial
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Over Top (OTT) Market Size
2.2 Over Top (OTT) Growth Trends by Regions
2.2.1 Over Top (OTT) Market Size by Regions ( 2016-2027)
2.2.2 Over Top (OTT) Market Share by Regions ( 2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Over Top (OTT) Market Size by Manufacturers
3.1.1 Global Over Top (OTT) Revenue by Manufacturers ( 2016-2021)
3.1.2 Global Over Top (OTT) Revenue Market Share by Manufacturers ( 2016-2021)
3.1.3 Global Over Top (OTT) Market Concentration Ratio (CR5 and HHI)
3.2 Over Top (OTT) Key Players Head office and Area Served
3.3 Key Players Over Top (OTT) Product/Solution/Service
3.4 Date of Enter into Over Top (OTT) Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Over Top (OTT) Market Size by Type ( 2016-2021)
4.2 Global Over Top (OTT) Market Size by Application ( 2016-2021)
5 United States
5.1 United States Over Top (OTT) Market Size ( 2016-2021)
5.2 Over Top (OTT) Key Players in United States
5.3 United States Over Top (OTT) Market Size by Type
5.4 United States Over Top (OTT) Market Size by Application
6 Europe
6.1 Europe Over Top (OTT) Market Size ( 2016-2021)
6.2 Over Top (OTT) Key Players in Europe
6.3 Europe Over Top (OTT) Market Size by Type
6.4 Europe Over Top (OTT) Market Size by Application
7 China
7.1 China Over Top (OTT) Market Size ( 2016-2021)
7.2 Over Top (OTT) Key Players in China
7.3 China Over Top (OTT) Market Size by Type
7.4 China Over Top (OTT) Market Size by Application
8 Japan
8.1 Japan Over Top (OTT) Market Size ( 2016-2021)
8.2 Over Top (OTT) Key Players in Japan
8.3 Japan Over Top (OTT) Market Size by Type
8.4 Japan Over Top (OTT) Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Over Top (OTT) Market Size ( 2016-2021)
9.2 Over Top (OTT) Key Players in Southeast Asia
9.3 Southeast Asia Over Top (OTT) Market Size by Type
9.4 Southeast Asia Over Top (OTT) Market Size by Application
10 India
10.1 India Over Top (OTT) Market Size ( 2016-2021)
10.2 Over Top (OTT) Key Players in India
10.3 India Over Top (OTT) Market Size by Type
10.4 India Over Top (OTT) Market Size by Application
11 Central & South America
11.1 Central & South America Over Top (OTT) Market Size ( 2016-2021)
11.2 Over Top (OTT) Key Players in Central & South America
11.3 Central & South America Over Top (OTT) Market Size by Type
11.4 Central & South America Over Top (OTT) Market Size by Application
12 International Players Profiles
12.1 Facebook Messenger
12.1.1 Facebook Messenger Company Details
12.1.2 Company Description and Business Overview
12.1.3 Over Top (OTT) Introduction
12.1.4 Facebook Messenger Revenue in Over Top (OTT) Business ( 2016-2021)
12.1.5 Facebook Messenger Recent Development
12.2 LINE
12.2.1 LINE Company Details
12.2.2 Company Description and Business Overview
12.2.3 Over Top (OTT) Introduction
12.2.4 LINE Revenue in Over Top (OTT) Business ( 2016-2021)
12.2.5 LINE Recent Development
12.3 Snapchat
12.3.1 Snapchat Company Details
12.3.2 Company Description and Business Overview
12.3.3 Over Top (OTT) Introduction
12.3.4 Snapchat Revenue in Over Top (OTT) Business ( 2016-2021)
12.3.5 Snapchat Recent Development
12.4 Viber
12.4.1 Viber Company Details
12.4.2 Company Description and Business Overview
12.4.3 Over Top (OTT) Introduction
12.4.4 Viber Revenue in Over Top (OTT) Business ( 2016-2021)
12.4.5 Viber Recent Development
12.5 WeChat
12.5.1 WeChat Company Details
12.5.2 Company Description and Business Overview
12.5.3 Over Top (OTT) Introduction
12.5.4 WeChat Revenue in Over Top (OTT) Business ( 2016-2021)
12.5.5 WeChat Recent Development
12.6 WhatsApp
12.6.1 WhatsApp Company Details
12.6.2 Company Description and Business Overview
12.6.3 Over Top (OTT) Introduction
12.6.4 WhatsApp Revenue in Over Top (OTT) Business ( 2016-2021)
12.6.5 WhatsApp Recent Development
12.7 Apple
12.7.1 Apple Company Details
12.7.2 Company Description and Business Overview
12.7.3 Over Top (OTT) Introduction
12.7.4 Apple Revenue in Over Top (OTT) Business ( 2016-2021)
12.7.5 Apple Recent Development
13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product ( 2021-2027)
13.10 Market Size Forecast by Application ( 2021-2027)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Over Top (OTT) Key Market Segments
Table Key Players Over Top (OTT) Covered
Table Global Over Top (OTT) Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Over Top (OTT) Market Size Market Share by Type 2016-2027
Figure VoIP Figures
Table Key Players of VoIP
Figure Text&Image Figures
Table Key Players of Text&Image
Figure Video Figures
Table Key Players of Video
Table Global Over Top (OTT) Market Size Growth by Application 2016-2027 (Million US$)
Figure Household Case Studies
Figure Commercial Case Studies
Figure Over Top (OTT) Report Years Considered
Table Global Over Top (OTT) Market Size 2016-2027 (Million US$)
Figure Global Over Top (OTT) Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Over Top (OTT) Market Size by Regions 2016-2027 (Million US$)
Table Global Over Top (OTT) Market Size by Regions 2016-2021 (Million US$)
Table Global Over Top (OTT) Market Share by Regions 2016-2021
Figure Global Over Top (OTT) Market Share by Regions 2016-2021
Figure Global Over Top (OTT) Market Share by Regions 2019
Table Market Top Trends
Table Global Over Top (OTT) Revenue by Manufacturers ( 2016-2021) (Million US$)
Table Global Over Top (OTT) Market Share by Manufacturers ( 2016-2021)
Figure Global Over Top (OTT) Market Share by Manufacturers in 2020
Table Global Over Top (OTT) Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Over Top (OTT) Product/Solution/Service
Table Date of Enter into Over Top (OTT) Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table Global Over Top (OTT) Market Size Share by Type ( 2016-2021)
Figure Global Over Top (OTT) Market Size Market Share by Type ( 2016-2021)
Table Global Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table Global Over Top (OTT) Market Size Share by Application ( 2016-2021)
Figure Global Over Top (OTT) Market Size Market Share by Application ( 2016-2021)
Figure Global Over Top (OTT) Revenue Market Share by Application in 2020
Figure United States Over Top (OTT) Market Size 2016-2021 (Million US$)
Table United States Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table United States Key Players Over Top (OTT) Market Share ( 2020-2021)
Table United States Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table United States Over Top (OTT) Market Share by Type ( 2016-2021)
Table United States Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table United States Over Top (OTT) Market Share by Application ( 2016-2021)
Figure Europe Over Top (OTT) Market Size 2016-2021 (Million US$)
Table Europe Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table Europe Key Players Over Top (OTT) Market Share ( 2020-2021)
Table Europe Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table Europe Over Top (OTT) Market Share by Type ( 2016-2021)
Table Europe Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table Europe Over Top (OTT) Market Share by Application ( 2016-2021)
Figure China Over Top (OTT) Market Size 2016-2021 (Million US$)
Table China Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table China Key Players Over Top (OTT) Market Share ( 2020-2021)
Table China Over Top (OTT) Market Size by Type (2014-20209) (Million US$)
Table China Over Top (OTT) Market Share by Type ( 2016-2021)
Table China Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table China Over Top (OTT) Market Share by Application ( 2016-2021)
Figure Japan Over Top (OTT) Market Size 2016-2021 (Million US$)
Table Japan Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table Japan Key Players Over Top (OTT) Market Share ( 2020-2021)
Table Japan Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table Japan Over Top (OTT) Market Share by Type ( 2016-2021)
Table Japan Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table Japan Over Top (OTT) Market Share by Application ( 2016-2021)
Figure Southeast Asia Over Top (OTT) Market Size 2016-2021 (Million US$)
Table Southeast Asia Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table Southeast Asia Key Players Over Top (OTT) Market Share ( 2020-2021)
Table Southeast Asia Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table Southeast Asia Over Top (OTT) Market Share by Type ( 2016-2021)
Table Southeast Asia Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table Southeast Asia Over Top (OTT) Market Share by Application ( 2016-2021)
Figure India Over Top (OTT) Market Size 2016-2021 (Million US$)
Table India Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table India Key Players Over Top (OTT) Market Share ( 2020-2021)
Table India Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table India Over Top (OTT) Market Share by Type ( 2016-2021)
Table India Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table India Over Top (OTT) Market Share by Application ( 2016-2021)
Figure Central & South America Over Top (OTT) Market Size 2016-2021 (Million US$)
Table Central & South America Key Players Over Top (OTT) Revenue ( 2020-2021) (Million US$)
Table Central & South America Key Players Over Top (OTT) Market Share ( 2020-2021)
Table Central & South America Over Top (OTT) Market Size by Type ( 2016-2021) (Million US$)
Table Central & South America Over Top (OTT) Market Share by Type ( 2016-2021)
Table Central & South America Over Top (OTT) Market Size by Application ( 2016-2021) (Million US$)
Table Central & South America Over Top (OTT) Market Share by Application ( 2016-2021)
Table Facebook Messenger Company Details
Table Facebook Messenger Revenue in Over Top (OTT) Business ( 2016-2021) (Million US$)
Figure Facebook Messenger Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table Facebook Messenger Recent Development
Table LINE Company Details
Table LINE Revenue in Over Top (OTT) Business ( 2016-2021)(Million US$)
Figure LINE Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table LINE Recent Development
Table Snapchat Company Details
Table Snapchat Revenue in Over Top (OTT) Business ( 2016-2021)(Million US$)
Figure Snapchat Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table Snapchat Recent Development
Table Viber Company Details
Table Viber Revenue in Over Top (OTT) Business ( 2016-2021)(Million US$)
Figure Viber Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table Viber Recent Development
Table WeChat Company Details
Table WeChat Revenue in Over Top (OTT) Business ( 2016-2021)(Million US$)
Figure WeChat Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table WeChat Recent Development
Table WhatsApp Company Details
Table WhatsApp Revenue in Over Top (OTT) Business ( 2016-2021)(Million US$)
Figure WhatsApp Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table WhatsApp Recent Development
Table Apple Company Details
Table Apple Revenue in Over Top (OTT) Business ( 2016-2021)(Million US$)
Figure Apple Revenue Growth Rate in Over Top (OTT) Business ( 2016-2021)
Table Apple Recent Development
Table Global Over Top (OTT) Market Size by Regions (Million US$) 2021-2027
Figure Global Over Top (OTT) Market Size Share by Regions ( 2021-2027)
Figure Global Over Top (OTT) Market Size Share by Regions in 2027
Figure United States Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Figure Europe Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Figure China Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Figure Japan Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Figure Southeast Asia Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Figure India Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Figure Central & South America Over Top (OTT) Market Size Forecast ( 2021-2027)(Million USD)
Table Global Over Top (OTT) Market Size by Product ( 2021-2027) (Million US$)
Figure Global Over Top (OTT) Market Size by Product ( 2021-2027)
Figure Global Over Top (OTT) Market Size by Product in 2027
Table Global Over Top (OTT) Market Size by Application ( 2021-2027) (Million US$)
Figure Global Over Top (OTT) Market Size by Application ( 2021-2027)
Figure Global Over Top (OTT) Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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