Global Audience Analytics Market Size, Status and Forecast 2021-2027
- Published Date : 01-06-2021
- Pages : 94
- Report Id : 30946
- Categories : Services
audience analytics provide insight into the characteristics of individuals, groups, users and/or responders who were exposed or engaged with a marketer s advertising communications.
In 2020, the global Audience Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2027, with a CAGR of xx% during 2021-2027.
This report focuses on the global Audience Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Audience Analytics development in United States, Europe and China.
The key players covered in this study
Adobe
IBM
Google
Oracle
SAS
Akamai
Comscore
Cxense
Netbase Solutions
Market segment by Type, the product can be split into
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Market segment by Application, split into
Media and Entertainment
Retail and Consumer Goods
Telecommunication and ITES
Travel and Hospitality
BFSI
Healthcare and Life Sciences
Manufacturing
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Audience Analytics status, future forecast, growth opportunity, key market and key players.
To present the Audience Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Audience Analytics are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Audience Analytics Market Size Growth Rate by Type ( 2016-2027)
1.4.2 Sales and Marketing Management
1.4.3 Customer Experience Management
1.4.4 Competitive Intelligence
1.5 Market by Application
1.5.1 Global Audience Analytics Market Share by Application ( 2016-2027)
1.5.2 Media and Entertainment
1.5.3 Retail and Consumer Goods
1.5.4 Telecommunication and ITES
1.5.5 Travel and Hospitality
1.5.6 BFSI
1.5.7 Healthcare and Life Sciences
1.5.8 Manufacturing
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Audience Analytics Market Size
2.2 Audience Analytics Growth Trends by Regions
2.2.1 Audience Analytics Market Size by Regions ( 2016-2027)
2.2.2 Audience Analytics Market Share by Regions ( 2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Audience Analytics Market Size by Manufacturers
3.1.1 Global Audience Analytics Revenue by Manufacturers ( 2016-2021)
3.1.2 Global Audience Analytics Revenue Market Share by Manufacturers ( 2016-2021)
3.1.3 Global Audience Analytics Market Concentration Ratio (CR5 and HHI)
3.2 Audience Analytics Key Players Head office and Area Served
3.3 Key Players Audience Analytics Product/Solution/Service
3.4 Date of Enter into Audience Analytics Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Audience Analytics Market Size by Type ( 2016-2021)
4.2 Global Audience Analytics Market Size by Application ( 2016-2021)
5 United States
5.1 United States Audience Analytics Market Size ( 2016-2021)
5.2 Audience Analytics Key Players in United States
5.3 United States Audience Analytics Market Size by Type
5.4 United States Audience Analytics Market Size by Application
6 Europe
6.1 Europe Audience Analytics Market Size ( 2016-2021)
6.2 Audience Analytics Key Players in Europe
6.3 Europe Audience Analytics Market Size by Type
6.4 Europe Audience Analytics Market Size by Application
7 China
7.1 China Audience Analytics Market Size ( 2016-2021)
7.2 Audience Analytics Key Players in China
7.3 China Audience Analytics Market Size by Type
7.4 China Audience Analytics Market Size by Application
8 Japan
8.1 Japan Audience Analytics Market Size ( 2016-2021)
8.2 Audience Analytics Key Players in Japan
8.3 Japan Audience Analytics Market Size by Type
8.4 Japan Audience Analytics Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Audience Analytics Market Size ( 2016-2021)
9.2 Audience Analytics Key Players in Southeast Asia
9.3 Southeast Asia Audience Analytics Market Size by Type
9.4 Southeast Asia Audience Analytics Market Size by Application
10 India
10.1 India Audience Analytics Market Size ( 2016-2021)
10.2 Audience Analytics Key Players in India
10.3 India Audience Analytics Market Size by Type
10.4 India Audience Analytics Market Size by Application
11 Central & South America
11.1 Central & South America Audience Analytics Market Size ( 2016-2021)
11.2 Audience Analytics Key Players in Central & South America
11.3 Central & South America Audience Analytics Market Size by Type
11.4 Central & South America Audience Analytics Market Size by Application
12 International Players Profiles
12.1 Adobe
12.1.1 Adobe Company Details
12.1.2 Company Description and Business Overview
12.1.3 Audience Analytics Introduction
12.1.4 Adobe Revenue in Audience Analytics Business ( 2016-2021)
12.1.5 Adobe Recent Development
12.2 IBM
12.2.1 IBM Company Details
12.2.2 Company Description and Business Overview
12.2.3 Audience Analytics Introduction
12.2.4 IBM Revenue in Audience Analytics Business ( 2016-2021)
12.2.5 IBM Recent Development
12.3 Google
12.3.1 Google Company Details
12.3.2 Company Description and Business Overview
12.3.3 Audience Analytics Introduction
12.3.4 Google Revenue in Audience Analytics Business ( 2016-2021)
12.3.5 Google Recent Development
12.4 Oracle
12.4.1 Oracle Company Details
12.4.2 Company Description and Business Overview
12.4.3 Audience Analytics Introduction
12.4.4 Oracle Revenue in Audience Analytics Business ( 2016-2021)
12.4.5 Oracle Recent Development
12.5 SAS
12.5.1 SAS Company Details
12.5.2 Company Description and Business Overview
12.5.3 Audience Analytics Introduction
12.5.4 SAS Revenue in Audience Analytics Business ( 2016-2021)
12.5.5 SAS Recent Development
12.6 Akamai
12.6.1 Akamai Company Details
12.6.2 Company Description and Business Overview
12.6.3 Audience Analytics Introduction
12.6.4 Akamai Revenue in Audience Analytics Business ( 2016-2021)
12.6.5 Akamai Recent Development
12.7 Comscore
12.7.1 Comscore Company Details
12.7.2 Company Description and Business Overview
12.7.3 Audience Analytics Introduction
12.7.4 Comscore Revenue in Audience Analytics Business ( 2016-2021)
12.7.5 Comscore Recent Development
12.8 Cxense
12.8.1 Cxense Company Details
12.8.2 Company Description and Business Overview
12.8.3 Audience Analytics Introduction
12.8.4 Cxense Revenue in Audience Analytics Business ( 2016-2021)
12.8.5 Cxense Recent Development
12.9 Netbase Solutions
12.9.1 Netbase Solutions Company Details
12.9.2 Company Description and Business Overview
12.9.3 Audience Analytics Introduction
12.9.4 Netbase Solutions Revenue in Audience Analytics Business ( 2016-2021)
12.9.5 Netbase Solutions Recent Development
13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product ( 2021-2027)
13.10 Market Size Forecast by Application ( 2021-2027)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Audience Analytics Key Market Segments
Table Key Players Audience Analytics Covered
Table Global Audience Analytics Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Audience Analytics Market Size Market Share by Type 2016-2027
Figure Sales and Marketing Management Figures
Table Key Players of Sales and Marketing Management
Figure Customer Experience Management Figures
Table Key Players of Customer Experience Management
Figure Competitive Intelligence Figures
Table Key Players of Competitive Intelligence
Table Global Audience Analytics Market Size Growth by Application 2016-2027 (Million US$)
Figure Media and Entertainment Case Studies
Figure Retail and Consumer Goods Case Studies
Figure Telecommunication and ITES Case Studies
Figure Travel and Hospitality Case Studies
Figure BFSI Case Studies
Figure Healthcare and Life Sciences Case Studies
Figure Manufacturing Case Studies
Figure Others Case Studies
Figure Audience Analytics Report Years Considered
Table Global Audience Analytics Market Size 2016-2027 (Million US$)
Figure Global Audience Analytics Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Audience Analytics Market Size by Regions 2016-2027 (Million US$)
Table Global Audience Analytics Market Size by Regions 2016-2021 (Million US$)
Table Global Audience Analytics Market Share by Regions 2016-2021
Figure Global Audience Analytics Market Share by Regions 2016-2021
Figure Global Audience Analytics Market Share by Regions 2019
Table Market Top Trends
Table Global Audience Analytics Revenue by Manufacturers ( 2016-2021) (Million US$)
Table Global Audience Analytics Market Share by Manufacturers ( 2016-2021)
Figure Global Audience Analytics Market Share by Manufacturers in 2020
Table Global Audience Analytics Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Audience Analytics Product/Solution/Service
Table Date of Enter into Audience Analytics Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table Global Audience Analytics Market Size Share by Type ( 2016-2021)
Figure Global Audience Analytics Market Size Market Share by Type ( 2016-2021)
Table Global Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table Global Audience Analytics Market Size Share by Application ( 2016-2021)
Figure Global Audience Analytics Market Size Market Share by Application ( 2016-2021)
Figure Global Audience Analytics Revenue Market Share by Application in 2020
Figure United States Audience Analytics Market Size 2016-2021 (Million US$)
Table United States Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table United States Key Players Audience Analytics Market Share ( 2020-2021)
Table United States Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table United States Audience Analytics Market Share by Type ( 2016-2021)
Table United States Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table United States Audience Analytics Market Share by Application ( 2016-2021)
Figure Europe Audience Analytics Market Size 2016-2021 (Million US$)
Table Europe Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table Europe Key Players Audience Analytics Market Share ( 2020-2021)
Table Europe Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table Europe Audience Analytics Market Share by Type ( 2016-2021)
Table Europe Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table Europe Audience Analytics Market Share by Application ( 2016-2021)
Figure China Audience Analytics Market Size 2016-2021 (Million US$)
Table China Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table China Key Players Audience Analytics Market Share ( 2020-2021)
Table China Audience Analytics Market Size by Type (2014-20209) (Million US$)
Table China Audience Analytics Market Share by Type ( 2016-2021)
Table China Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table China Audience Analytics Market Share by Application ( 2016-2021)
Figure Japan Audience Analytics Market Size 2016-2021 (Million US$)
Table Japan Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table Japan Key Players Audience Analytics Market Share ( 2020-2021)
Table Japan Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table Japan Audience Analytics Market Share by Type ( 2016-2021)
Table Japan Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table Japan Audience Analytics Market Share by Application ( 2016-2021)
Figure Southeast Asia Audience Analytics Market Size 2016-2021 (Million US$)
Table Southeast Asia Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table Southeast Asia Key Players Audience Analytics Market Share ( 2020-2021)
Table Southeast Asia Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table Southeast Asia Audience Analytics Market Share by Type ( 2016-2021)
Table Southeast Asia Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table Southeast Asia Audience Analytics Market Share by Application ( 2016-2021)
Figure India Audience Analytics Market Size 2016-2021 (Million US$)
Table India Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table India Key Players Audience Analytics Market Share ( 2020-2021)
Table India Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table India Audience Analytics Market Share by Type ( 2016-2021)
Table India Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table India Audience Analytics Market Share by Application ( 2016-2021)
Figure Central & South America Audience Analytics Market Size 2016-2021 (Million US$)
Table Central & South America Key Players Audience Analytics Revenue ( 2020-2021) (Million US$)
Table Central & South America Key Players Audience Analytics Market Share ( 2020-2021)
Table Central & South America Audience Analytics Market Size by Type ( 2016-2021) (Million US$)
Table Central & South America Audience Analytics Market Share by Type ( 2016-2021)
Table Central & South America Audience Analytics Market Size by Application ( 2016-2021) (Million US$)
Table Central & South America Audience Analytics Market Share by Application ( 2016-2021)
Table Adobe Company Details
Table Adobe Revenue in Audience Analytics Business ( 2016-2021) (Million US$)
Figure Adobe Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Adobe Recent Development
Table IBM Company Details
Table IBM Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure IBM Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table IBM Recent Development
Table Google Company Details
Table Google Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure Google Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Google Recent Development
Table Oracle Company Details
Table Oracle Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure Oracle Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Oracle Recent Development
Table SAS Company Details
Table SAS Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure SAS Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table SAS Recent Development
Table Akamai Company Details
Table Akamai Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure Akamai Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Akamai Recent Development
Table Comscore Company Details
Table Comscore Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure Comscore Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Comscore Recent Development
Table Cxense Company Details
Table Cxense Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure Cxense Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Cxense Recent Development
Table Netbase Solutions Company Details
Table Netbase Solutions Revenue in Audience Analytics Business ( 2016-2021)(Million US$)
Figure Netbase Solutions Revenue Growth Rate in Audience Analytics Business ( 2016-2021)
Table Netbase Solutions Recent Development
Table Global Audience Analytics Market Size by Regions (Million US$) 2021-2027
Figure Global Audience Analytics Market Size Share by Regions ( 2021-2027)
Figure Global Audience Analytics Market Size Share by Regions in 2027
Figure United States Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Figure Europe Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Figure China Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Figure Japan Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Figure Southeast Asia Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Figure India Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Figure Central & South America Audience Analytics Market Size Forecast ( 2021-2027)(Million USD)
Table Global Audience Analytics Market Size by Product ( 2021-2027) (Million US$)
Figure Global Audience Analytics Market Size by Product ( 2021-2027)
Figure Global Audience Analytics Market Size by Product in 2027
Table Global Audience Analytics Market Size by Application ( 2021-2027) (Million US$)
Figure Global Audience Analytics Market Size by Application ( 2021-2027)
Figure Global Audience Analytics Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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