Global Marketing Software and Solution Market Size, Status and Forecast 2021-2027
- Published Date : 01-06-2021
- Pages : 93
- Report Id : 30855
- Categories : Services
Marketing software and solutions are software tools used by various enterprises to track the performance of marketing initiatives. Marketing software and solution enables marketing managers to evaluate the their marketing initiatives by measuring performance using important business metrics such as return on investment (ROI), marketing attribution, and overall marketing effectiveness.
Cloud based marketing software and solution have witnessed traction in its adoption in the Asia Pacific region. IBM is offering its cloud based social media analytics software in this region which provides information about customer s sentiment in social media.
In North America region, marketing software and solution are emerging at a rapid pace and are assisting various technology companies in this region. Business organizations that are based in countries such as United States and Canada are aggressively adopting marketing software and solutions.
In 2020, the global Marketing Software and Solution market size was xx million US$ and it is expected to reach xx million US$ by the end of 2027, with a CAGR of xx% during 2021-2027.
This report focuses on the global Marketing Software and Solution status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Software and Solution development in United States, Europe and China.
The key players covered in this study
IBM Corporation
Adobe Systems
Accenture PLC
Oracle Corporation
SAS Institute
Harte-Hanks
Pega-Systems
...
Market segment by Type, the product can be split into
On Premises
Cloud Based
Market segment by Application, split into
Social Media Marketing
E-mail Marketing
SEO Marketing
PPC Marketing
Other
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Marketing Software and Solution status, future forecast, growth opportunity, key market and key players.
To present the Marketing Software and Solution development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Marketing Software and Solution are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Marketing Software and Solution Market Size Growth Rate by Type ( 2016-2027)
1.4.2 On Premises
1.4.3 Cloud Based
1.5 Market by Application
1.5.1 Global Marketing Software and Solution Market Share by Application ( 2016-2027)
1.5.2 Social Media Marketing
1.5.3 E-mail Marketing
1.5.4 SEO Marketing
1.5.5 PPC Marketing
1.5.6 Other
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Marketing Software and Solution Market Size
2.2 Marketing Software and Solution Growth Trends by Regions
2.2.1 Marketing Software and Solution Market Size by Regions ( 2016-2027)
2.2.2 Marketing Software and Solution Market Share by Regions ( 2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
3 Market Share by Key Players
3.1 Marketing Software and Solution Market Size by Manufacturers
3.1.1 Global Marketing Software and Solution Revenue by Manufacturers ( 2016-2021)
3.1.2 Global Marketing Software and Solution Revenue Market Share by Manufacturers ( 2016-2021)
3.1.3 Global Marketing Software and Solution Market Concentration Ratio (CR5 and HHI)
3.2 Marketing Software and Solution Key Players Head office and Area Served
3.3 Key Players Marketing Software and Solution Product/Solution/Service
3.4 Date of Enter into Marketing Software and Solution Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
4.1 Global Marketing Software and Solution Market Size by Type ( 2016-2021)
4.2 Global Marketing Software and Solution Market Size by Application ( 2016-2021)
5 United States
5.1 United States Marketing Software and Solution Market Size ( 2016-2021)
5.2 Marketing Software and Solution Key Players in United States
5.3 United States Marketing Software and Solution Market Size by Type
5.4 United States Marketing Software and Solution Market Size by Application
6 Europe
6.1 Europe Marketing Software and Solution Market Size ( 2016-2021)
6.2 Marketing Software and Solution Key Players in Europe
6.3 Europe Marketing Software and Solution Market Size by Type
6.4 Europe Marketing Software and Solution Market Size by Application
7 China
7.1 China Marketing Software and Solution Market Size ( 2016-2021)
7.2 Marketing Software and Solution Key Players in China
7.3 China Marketing Software and Solution Market Size by Type
7.4 China Marketing Software and Solution Market Size by Application
8 Japan
8.1 Japan Marketing Software and Solution Market Size ( 2016-2021)
8.2 Marketing Software and Solution Key Players in Japan
8.3 Japan Marketing Software and Solution Market Size by Type
8.4 Japan Marketing Software and Solution Market Size by Application
9 Southeast Asia
9.1 Southeast Asia Marketing Software and Solution Market Size ( 2016-2021)
9.2 Marketing Software and Solution Key Players in Southeast Asia
9.3 Southeast Asia Marketing Software and Solution Market Size by Type
9.4 Southeast Asia Marketing Software and Solution Market Size by Application
10 India
10.1 India Marketing Software and Solution Market Size ( 2016-2021)
10.2 Marketing Software and Solution Key Players in India
10.3 India Marketing Software and Solution Market Size by Type
10.4 India Marketing Software and Solution Market Size by Application
11 Central & South America
11.1 Central & South America Marketing Software and Solution Market Size ( 2016-2021)
11.2 Marketing Software and Solution Key Players in Central & South America
11.3 Central & South America Marketing Software and Solution Market Size by Type
11.4 Central & South America Marketing Software and Solution Market Size by Application
12 International Players Profiles
12.1 IBM Corporation
12.1.1 IBM Corporation Company Details
12.1.2 Company Description and Business Overview
12.1.3 Marketing Software and Solution Introduction
12.1.4 IBM Corporation Revenue in Marketing Software and Solution Business ( 2016-2021)
12.1.5 IBM Corporation Recent Development
12.2 Adobe Systems
12.2.1 Adobe Systems Company Details
12.2.2 Company Description and Business Overview
12.2.3 Marketing Software and Solution Introduction
12.2.4 Adobe Systems Revenue in Marketing Software and Solution Business ( 2016-2021)
12.2.5 Adobe Systems Recent Development
12.3 Accenture PLC
12.3.1 Accenture PLC Company Details
12.3.2 Company Description and Business Overview
12.3.3 Marketing Software and Solution Introduction
12.3.4 Accenture PLC Revenue in Marketing Software and Solution Business ( 2016-2021)
12.3.5 Accenture PLC Recent Development
12.4 Oracle Corporation
12.4.1 Oracle Corporation Company Details
12.4.2 Company Description and Business Overview
12.4.3 Marketing Software and Solution Introduction
12.4.4 Oracle Corporation Revenue in Marketing Software and Solution Business ( 2016-2021)
12.4.5 Oracle Corporation Recent Development
12.5 SAS Institute
12.5.1 SAS Institute Company Details
12.5.2 Company Description and Business Overview
12.5.3 Marketing Software and Solution Introduction
12.5.4 SAS Institute Revenue in Marketing Software and Solution Business ( 2016-2021)
12.5.5 SAS Institute Recent Development
12.6 Harte-Hanks
12.6.1 Harte-Hanks Company Details
12.6.2 Company Description and Business Overview
12.6.3 Marketing Software and Solution Introduction
12.6.4 Harte-Hanks Revenue in Marketing Software and Solution Business ( 2016-2021)
12.6.5 Harte-Hanks Recent Development
12.7 Pega-Systems
12.7.1 Pega-Systems Company Details
12.7.2 Company Description and Business Overview
12.7.3 Marketing Software and Solution Introduction
12.7.4 Pega-Systems Revenue in Marketing Software and Solution Business ( 2016-2021)
12.7.5 Pega-Systems Recent Development
13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product ( 2021-2027)
13.10 Market Size Forecast by Application ( 2021-2027)
14 Analyst's Viewpoints/Conclusions
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details
List of Tables and Figures
Table Marketing Software and Solution Key Market Segments
Table Key Players Marketing Software and Solution Covered
Table Global Marketing Software and Solution Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Marketing Software and Solution Market Size Market Share by Type 2016-2027
Figure On Premises Figures
Table Key Players of On Premises
Figure Cloud Based Figures
Table Key Players of Cloud Based
Table Global Marketing Software and Solution Market Size Growth by Application 2016-2027 (Million US$)
Figure Social Media Marketing Case Studies
Figure E-mail Marketing Case Studies
Figure SEO Marketing Case Studies
Figure PPC Marketing Case Studies
Figure Other Case Studies
Figure Marketing Software and Solution Report Years Considered
Table Global Marketing Software and Solution Market Size 2016-2027 (Million US$)
Figure Global Marketing Software and Solution Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Marketing Software and Solution Market Size by Regions 2016-2027 (Million US$)
Table Global Marketing Software and Solution Market Size by Regions 2016-2021 (Million US$)
Table Global Marketing Software and Solution Market Share by Regions 2016-2021
Figure Global Marketing Software and Solution Market Share by Regions 2016-2021
Figure Global Marketing Software and Solution Market Share by Regions 2019
Table Market Top Trends
Table Global Marketing Software and Solution Revenue by Manufacturers ( 2016-2021) (Million US$)
Table Global Marketing Software and Solution Market Share by Manufacturers ( 2016-2021)
Figure Global Marketing Software and Solution Market Share by Manufacturers in 2020
Table Global Marketing Software and Solution Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Marketing Software and Solution Product/Solution/Service
Table Date of Enter into Marketing Software and Solution Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table Global Marketing Software and Solution Market Size Share by Type ( 2016-2021)
Figure Global Marketing Software and Solution Market Size Market Share by Type ( 2016-2021)
Table Global Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table Global Marketing Software and Solution Market Size Share by Application ( 2016-2021)
Figure Global Marketing Software and Solution Market Size Market Share by Application ( 2016-2021)
Figure Global Marketing Software and Solution Revenue Market Share by Application in 2020
Figure United States Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table United States Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table United States Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table United States Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table United States Marketing Software and Solution Market Share by Type ( 2016-2021)
Table United States Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table United States Marketing Software and Solution Market Share by Application ( 2016-2021)
Figure Europe Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table Europe Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table Europe Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table Europe Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table Europe Marketing Software and Solution Market Share by Type ( 2016-2021)
Table Europe Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table Europe Marketing Software and Solution Market Share by Application ( 2016-2021)
Figure China Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table China Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table China Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table China Marketing Software and Solution Market Size by Type (2014-20209) (Million US$)
Table China Marketing Software and Solution Market Share by Type ( 2016-2021)
Table China Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table China Marketing Software and Solution Market Share by Application ( 2016-2021)
Figure Japan Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table Japan Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table Japan Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table Japan Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table Japan Marketing Software and Solution Market Share by Type ( 2016-2021)
Table Japan Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table Japan Marketing Software and Solution Market Share by Application ( 2016-2021)
Figure Southeast Asia Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table Southeast Asia Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table Southeast Asia Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table Southeast Asia Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table Southeast Asia Marketing Software and Solution Market Share by Type ( 2016-2021)
Table Southeast Asia Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table Southeast Asia Marketing Software and Solution Market Share by Application ( 2016-2021)
Figure India Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table India Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table India Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table India Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table India Marketing Software and Solution Market Share by Type ( 2016-2021)
Table India Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table India Marketing Software and Solution Market Share by Application ( 2016-2021)
Figure Central & South America Marketing Software and Solution Market Size 2016-2021 (Million US$)
Table Central & South America Key Players Marketing Software and Solution Revenue ( 2020-2021) (Million US$)
Table Central & South America Key Players Marketing Software and Solution Market Share ( 2020-2021)
Table Central & South America Marketing Software and Solution Market Size by Type ( 2016-2021) (Million US$)
Table Central & South America Marketing Software and Solution Market Share by Type ( 2016-2021)
Table Central & South America Marketing Software and Solution Market Size by Application ( 2016-2021) (Million US$)
Table Central & South America Marketing Software and Solution Market Share by Application ( 2016-2021)
Table IBM Corporation Company Details
Table IBM Corporation Revenue in Marketing Software and Solution Business ( 2016-2021) (Million US$)
Figure IBM Corporation Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table IBM Corporation Recent Development
Table Adobe Systems Company Details
Table Adobe Systems Revenue in Marketing Software and Solution Business ( 2016-2021)(Million US$)
Figure Adobe Systems Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table Adobe Systems Recent Development
Table Accenture PLC Company Details
Table Accenture PLC Revenue in Marketing Software and Solution Business ( 2016-2021)(Million US$)
Figure Accenture PLC Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table Accenture PLC Recent Development
Table Oracle Corporation Company Details
Table Oracle Corporation Revenue in Marketing Software and Solution Business ( 2016-2021)(Million US$)
Figure Oracle Corporation Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table Oracle Corporation Recent Development
Table SAS Institute Company Details
Table SAS Institute Revenue in Marketing Software and Solution Business ( 2016-2021)(Million US$)
Figure SAS Institute Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table SAS Institute Recent Development
Table Harte-Hanks Company Details
Table Harte-Hanks Revenue in Marketing Software and Solution Business ( 2016-2021)(Million US$)
Figure Harte-Hanks Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table Harte-Hanks Recent Development
Table Pega-Systems Company Details
Table Pega-Systems Revenue in Marketing Software and Solution Business ( 2016-2021)(Million US$)
Figure Pega-Systems Revenue Growth Rate in Marketing Software and Solution Business ( 2016-2021)
Table Pega-Systems Recent Development
Table Global Marketing Software and Solution Market Size by Regions (Million US$) 2021-2027
Figure Global Marketing Software and Solution Market Size Share by Regions ( 2021-2027)
Figure Global Marketing Software and Solution Market Size Share by Regions in 2027
Figure United States Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Figure Europe Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Figure China Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Figure Japan Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Figure Southeast Asia Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Figure India Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Figure Central & South America Marketing Software and Solution Market Size Forecast ( 2021-2027)(Million USD)
Table Global Marketing Software and Solution Market Size by Product ( 2021-2027) (Million US$)
Figure Global Marketing Software and Solution Market Size by Product ( 2021-2027)
Figure Global Marketing Software and Solution Market Size by Product in 2027
Table Global Marketing Software and Solution Market Size by Application ( 2021-2027) (Million US$)
Figure Global Marketing Software and Solution Market Size by Application ( 2021-2027)
Figure Global Marketing Software and Solution Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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