Global A/B Testing Software Market Size, Status and Forecast 2021-2027

  • Published Date : 01-06-2021
  • Pages : 107
  • Report Id : 30415
  • Categories : Services

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
USA is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. USA market took up about 45.3% the global market in 2020, while Europe was about 36.2%.
In 2020, the global A/B Testing Software market size was 484.9 million US$ and it is expected to reach 1097.6 million US$ by the end of 2027, with a CAGR of 12.1% during 2021-2027.

This report focuses on the global A/B Testing Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the A/B Testing Software development in North America, Europe and India.

The key players covered in this study
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Monetate
Kameleoon
ScribbleLive (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg

Market segment by Type, the product can be split into
Web Based
Mobile Based
Full Stack

Web based takes 57.1% market share in 2020, and it will hold the largest share in the next years.
Mobile based obtains 29.6 percent market share of A/B testing software in 2020.
Full stack only has 13.2% market share of A/B testing software in 2020.

Market segment by Application, split into
Large Enterprises
SMEs

Large enterprises occupy 79 percent market share in 2020,and it will be the main application in the coming years.
SEMs obtain 21% market share of A/B testing software in 2020.

Market segment by Regions/Countries, this report covers
North America
Europe
India

The study objectives of this report are:
To analyze global A/B Testing Software status, future forecast, growth opportunity, key market and key players.
To present the A/B Testing Software development in North America, Europe and India.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of A/B Testing Software are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.


Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global A/B Testing Software Market Size Growth Rate by Type ( 2016-2027)
1.4.2 Web Based
1.4.3 Mobile Based
1.4.4 Full Stack
1.5 Market by Application
1.5.1 Global A/B Testing Software Market Share by Application ( 2021-2027)
1.5.2 Large Enterprises
1.5.3 SMEs
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 A/B Testing Software Market Size
2.2 A/B Testing Software Growth Trends by Regions
2.2.1 A/B Testing Software Market Size by Regions ( 2021-2027)
2.2.2 A/B Testing Software Market Share by Regions ( 2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porterís Five Forces Analysis

3 Market Share by Key Players
3.1 A/B Testing Software Market Size by by Players
3.1.1 Global A/B Testing Software Revenue by by Players ( 2016-2021)
3.1.2 Global A/B Testing Software Revenue Market Share by by Players ( 2016-2021)
3.1.3 Global A/B Testing Software Market Concentration Ratio (CR5 and HHI)
3.2 A/B Testing Software Key Players Head office and Area Served
3.3 Key Players A/B Testing Software Product/Solution/Service
3.4 Date of Enter into A/B Testing Software Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global A/B Testing Software Market Size by Type ( 2016-2021)
4.2 Global A/B Testing Software Market Size by Application ( 2016-2021)

5 North America
5.1 North America A/B Testing Software Market Size ( 2016-2021)
5.2 A/B Testing Software Key Players in North America
5.3 North America A/B Testing Software Market Size by Type
5.4 North America A/B Testing Software Market Size by Application

6 Europe
6.1 Europe A/B Testing Software Market Size ( 2016-2021)
6.2 A/B Testing Software Key Players in Europe
6.3 Europe A/B Testing Software Market Size by Type
6.4 Europe A/B Testing Software Market Size by Application

7 India
7.1 India A/B Testing Software Market Size ( 2016-2021)
7.2 A/B Testing Software Key Players in India
7.3 India A/B Testing Software Market Size by Type
7.4 India A/B Testing Software Market Size by Application

8 International Players Profiles
8.1 Optimizely
8.1.1 Optimizely Company Details
8.1.2 Company Description and Business Overview
8.1.3 A/B Testing Software Introduction
8.1.4 Optimizely Revenue in A/B Testing Software Business ( 2016-2021))
8.1.5 Optimizely Recent Development
8.2 VWO
8.2.1 VWO Company Details
8.2.2 Company Description and Business Overview
8.2.3 A/B Testing Software Introduction
8.2.4 VWO Revenue in A/B Testing Software Business ( 2016-2021)
8.2.5 VWO Recent Development
8.3 AB Tasty
8.3.1 AB Tasty Company Details
8.3.2 Company Description and Business Overview
8.3.3 A/B Testing Software Introduction
8.3.4 AB Tasty Revenue in A/B Testing Software Business ( 2016-2021)
8.3.5 AB Tasty Recent Development
8.4 Instapage
8.4.1 Instapage Company Details
8.4.2 Company Description and Business Overview
8.4.3 A/B Testing Software Introduction
8.4.4 Instapage Revenue in A/B Testing Software Business ( 2016-2021)
8.4.5 Instapage Recent Development
8.5 Dynamic Yield
8.5.1 Dynamic Yield Company Details
8.5.2 Company Description and Business Overview
8.5.3 A/B Testing Software Introduction
8.5.4 Dynamic Yield Revenue in A/B Testing Software Business ( 2016-2021)
8.5.5 Dynamic Yield Recent Development
8.6 Adobe
8.6.1 Adobe Company Details
8.6.2 Company Description and Business Overview
8.6.3 A/B Testing Software Introduction
8.6.4 Adobe Revenue in A/B Testing Software Business ( 2016-2021)
8.6.5 Adobe Recent Development
8.7 Freshmarketer
8.7.1 Freshmarketer Company Details
8.7.2 Company Description and Business Overview
8.7.3 A/B Testing Software Introduction
8.7.4 Freshmarketer Revenue in A/B Testing Software Business ( 2016-2021)
8.7.5 Freshmarketer Recent Development
8.8 Unbounce
8.8.1 Unbounce Company Details
8.8.2 Company Description and Business Overview
8.8.3 A/B Testing Software Introduction
8.8.4 Unbounce Revenue in A/B Testing Software Business ( 2016-2021)
8.8.5 Unbounce Recent Development
8.9 Qubit
8.9.1 Qubit Company Details
8.9.2 Company Description and Business Overview
8.9.3 A/B Testing Software Introduction
8.9.4 Qubit Revenue in A/B Testing Software Business ( 2016-2021)
8.9.5 Qubit Recent Development
8.10 Monetate
8.10.1 Monetate Company Details
8.10.2 Company Description and Business Overview
8.10.3 A/B Testing Software Introduction
8.10.4 Monetate Revenue in A/B Testing Software Business ( 2016-2021)
8.10.5 Monetate Recent Development
8.11 Kameleoon
8.12 ScribbleLive (ion)
8.13 Evergage
8.14 SiteSpect
8.15 Evolv Ascend
8.16 Omniconvert
8.17 Convert
8.18 Landingi
8.19 NotifyVisitors
8.20 Crazy Egg

9 Market Forecast 2021-2027
9.1 Market Size Forecast by Product ( 2021-2027)
9.2 Market Size Forecast by Application ( 2021-2027)
9.3 Market Size Forecast by Regions
9.4 North America
9.5 Europe
9.6 India

10 Analyst's Viewpoints/Conclusions

11 Appendix
11.1 Research Methodology
11.1.1 Methodology/Research Approach
11.1.1.1 Research Programs/Design
11.1.1.2 Market Size Estimation
11.1.1.3 Market Breakdown and Data Triangulation
11.1.2 Data Source
11.1.2.1 Secondary Sources
11.1.2.2 Primary Sources
11.2 Disclaimer
11.3 Author Details

List of Tables and Figures

Table A/B Testing Software Key Market Segments
Table Key Players A/B Testing Software Covered
Table Global A/B Testing Software Market Size Growth Rate by Type 2020-2027 (Million US$)
Figuer Web Based Figures
Table Key Players of Web Based
Figuer Mobile Based Figures
Table Key Players of Mobile Based
Figuer Full Stack Figures
Table Key Players of Full Stack
Table Global A/B Testing Software Market Size Growth by Application 2021-2027 (Million US$)
Figure Global A/B Testing Software Market Share by Application in 2020 & 2027
Figure Large Enterprises Case Studies
Figure SMEs Case Studies
Figure A/B Testing Software Report Years Considered
Figure Global A/B Testing Software Market Size and Growth Rate 2016-2027 (Million US$)
Table Global A/B Testing Software Market Size by Regions 2021-2027 (Million US$)
Table Global A/B Testing Software Market Size by Regions 2021-2027 (Million US$)
Table Global A/B Testing Software Market Share by Regions 2016-2021
Figure Global A/B Testing Software Market Share by Regions 2016-2021
Figure Global A/B Testing Software Market Share by Regions in 2020
Table Market Top Trends
Table Key Drivers: Impact Analysis ( 2021-2027)
Table Key Challenges
Figure PORTER'S FIVE FORCES ANALYSIS
Table Global A/B Testing Software Revenue by by Players ( 2016-2021) (Million US$)
Table Global A/B Testing Software Market Share by by Players ( 2016-2021)
Figure Global A/B Testing Software Market Share by by Players in 2020
Table Global A/B Testing Software by Players Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players A/B Testing Software Product/Solution/Service
Table Date of Enter into A/B Testing Software Market
Table Mergers & Acquisitions, Expansion Plans
Table Global A/B Testing Software Market Size by Type ( 2016-2021) (Million US$)
Table Global A/B Testing Software Market Size Share by Type ( 2016-2021)
Figure Global A/B Testing Software Market Size Market Share by Type ( 2016-2021)
Table Global A/B Testing Software Market Size by Application ( 2016-2021) (Million US$)
Table Global A/B Testing Software Market Size Share by Application ( 2016-2021)
Figure Global A/B Testing Software Market Size Market Share by Application ( 2016-2021)
Figure Global A/B Testing Software Revenue Market Share by Application in 2020
Figure North America A/B Testing Software Market Size 2016-2021 (Million US$)
Table North America Key Players A/B Testing Software Revenue ( 2020-2021) (Million US$)
Table North America Key Players A/B Testing Software Market Share ( 2020-2021)
Table North America A/B Testing Software Market Size by Type 2016-2021 (Million US$)
Table North America A/B Testing Software Market Share by Type 2016-2021
Table North America A/B Testing Software Market Size by Application 2016-2021 (Million US$)
Table North America A/B Testing Software Market Share by Application 2016-2021
Figure Europe A/B Testing Software Market Size 2016-2021 (Million US$)
Table Europe Key Players A/B Testing Software Revenue ( 2020-2021) (Million US$)
Table Europe Key Players A/B Testing Software Market Share ( 2020-2021)
Table Europe A/B Testing Software Market Size by Type 2016-2021 (Million US$)
Table Europe A/B Testing Software Market Share by Type 2016-2021
Table Europe A/B Testing Software Market Size by Application 2016-2021 (Million US$)
Table Europe A/B Testing Software Market Share by Application 2016-2021
Figure India A/B Testing Software Market Size 2016-2021 (Million US$)
Table India Key Players A/B Testing Software Revenue ( 2020-2021) (Million US$)
Table India Key Players A/B Testing Software Market Share ( 2020-2021)
Table India A/B Testing Software Market Size by Type 2016-2021 (Million US$)
Table India A/B Testing Software Market Share by Type 2016-2021
Table India A/B Testing Software Market Size by Application 2016-2021 (Million US$)
Table India A/B Testing Software Market Share by Application 2016-2021
Table Optimizely Company Details
Table Optimizely Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Optimizely Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Optimizely Recent Development
Table VWO Company Details
Table VWO Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure VWO Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table VWO Recent Development
Table AB Tasty Company Details
Table AB Tasty Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure AB Tasty Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table AB Tasty Recent Development
Table Instapage Company Details
Table Instapage Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Instapage Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Instapage Recent Development
Table Dynamic Yield Company Details
Table Dynamic Yield Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Dynamic Yield Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Dynamic Yield Recent Development
Table Adobe Company Details
Table Adobe Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Adobe Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Adobe Recent Development
Table Freshmarketer Company Details
Table Freshmarketer Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Freshmarketer Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Freshmarketer Recent Development
Table Unbounce Company Details
Table Unbounce Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Unbounce Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Unbounce Recent Development
Table Qubit Company Details
Table Qubit Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Qubit Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Qubit Recent Development
Table Monetate Company Details
Table Monetate Revenue in A/B Testing Software Business 2016-2021 (Million US$)
Figure Monetate Revenue Growth Rate in A/B Testing Software Business ( 2016-2021)
Table Monetate Recent Development
Table Kameleoon Company Details
Table ScribbleLive (ion) Company Details
Table Evergage Company Details
Table SiteSpect Company Details
Table Evolv Ascend Company Details
Table Omniconvert Company Details
Table Convert Company Details
Table Landingi Company Details
Table NotifyVisitors Company Details
Table Crazy Egg Company Details
Table Global A/B Testing Software Market Size by Regions (Million US$) 2021-2027
Figure Global A/B Testing Software Market Size Share by Regions ( 2021-2027)
Figure Global A/B Testing Software Market Size Share by Regions in 2027
Figure North America A/B Testing Software Market Size Forecast ( 2021-2027)(Million USD)
Figure Europe A/B Testing Software Market Size Forecast ( 2021-2027)(Million USD)
Figure India A/B Testing Software Market Size Forecast ( 2021-2027)(Million USD)
Table Global A/B Testing Software Market Size by Product ( 2021-2027) (Million US$)
Figure Global A/B Testing Software Market Size by Product ( 2021-2027)
Figure Global A/B Testing Software Market Size by Product in 2027
Table Global A/B Testing Software Market Size by Application ( 2021-2027) (Million US$)
Figure Global A/B Testing Software Market Size by Application ( 2021-2027)
Figure Global A/B Testing Software Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

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