Global Clickstream Analytics Market Size, Status and Forecast 2021-2027

Published Date : 07-04-2021
Pages : 108
Report Id : 19416
Categories : Services

Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
The clickstream analytics market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
In 2020, the global Clickstream Analytics market size was 730 million US$ and it is expected to reach 2260 million US$ by the end of 2027, with a CAGR of 15.2% during 2021-2027.

This report focuses on the global Clickstream Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Clickstream Analytics development in United States, Europe and China.

The key players covered in this study
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM Corporation (US)
Microsoft Corporation (US)
Oracle Corporation (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)

Market segment by Type, the product can be split into
Software
Services

Market segment by Application, split into
Click path optimization
Website/application optimization
Customer analysis
Basket analysis and personalization
Traffic analysis
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Clickstream Analytics status, future forecast, growth opportunity, key market and key players.
To present the Clickstream Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Clickstream Analytics are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Clickstream Analytics Market Size Growth Rate by Type (2016-2027)
1.4.2 Software
1.4.3 Services
1.5 Market by Application
1.5.1 Global Clickstream Analytics Market Share by Application (2016-2027)
1.5.2 Click path optimization
1.5.3 Website/application optimization
1.5.4 Customer analysis
1.5.5 Basket analysis and personalization
1.5.6 Traffic analysis
1.5.7 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Clickstream Analytics Market Size
2.2 Clickstream Analytics Growth Trends by Regions
2.2.1 Clickstream Analytics Market Size by Regions (2016-2027)
2.2.2 Clickstream Analytics Market Share by Regions (2016-2021)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities

3 Market Share by Key Players
3.1 Clickstream Analytics Market Size by Manufacturers
3.1.1 Global Clickstream Analytics Revenue by Manufacturers (2016-2021)
3.1.2 Global Clickstream Analytics Revenue Market Share by Manufacturers (2016-2021)
3.1.3 Global Clickstream Analytics Market Concentration Ratio (CR5 and HHI)
3.2 Clickstream Analytics Key Players Head office and Area Served
3.3 Key Players Clickstream Analytics Product/Solution/Service
3.4 Date of Enter into Clickstream Analytics Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Clickstream Analytics Market Size by Type (2016-2021)
4.2 Global Clickstream Analytics Market Size by Application (2016-2021)

5 United States
5.1 United States Clickstream Analytics Market Size (2016-2021)
5.2 Clickstream Analytics Key Players in United States
5.3 United States Clickstream Analytics Market Size by Type
5.4 United States Clickstream Analytics Market Size by Application

6 Europe
6.1 Europe Clickstream Analytics Market Size (2016-2021)
6.2 Clickstream Analytics Key Players in Europe
6.3 Europe Clickstream Analytics Market Size by Type
6.4 Europe Clickstream Analytics Market Size by Application

7 China
7.1 China Clickstream Analytics Market Size (2016-2021)
7.2 Clickstream Analytics Key Players in China
7.3 China Clickstream Analytics Market Size by Type
7.4 China Clickstream Analytics Market Size by Application

8 Japan
8.1 Japan Clickstream Analytics Market Size (2016-2021)
8.2 Clickstream Analytics Key Players in Japan
8.3 Japan Clickstream Analytics Market Size by Type
8.4 Japan Clickstream Analytics Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Clickstream Analytics Market Size (2016-2021)
9.2 Clickstream Analytics Key Players in Southeast Asia
9.3 Southeast Asia Clickstream Analytics Market Size by Type
9.4 Southeast Asia Clickstream Analytics Market Size by Application

10 India
10.1 India Clickstream Analytics Market Size (2016-2021)
10.2 Clickstream Analytics Key Players in India
10.3 India Clickstream Analytics Market Size by Type
10.4 India Clickstream Analytics Market Size by Application

11 Central & South America
11.1 Central & South America Clickstream Analytics Market Size (2016-2021)
11.2 Clickstream Analytics Key Players in Central & South America
11.3 Central & South America Clickstream Analytics Market Size by Type
11.4 Central & South America Clickstream Analytics Market Size by Application

12 International Players Profiles
12.1 Adobe Systems (US)
12.1.1 Adobe Systems (US) Company Details
12.1.2 Company Description and Business Overview
12.1.3 Clickstream Analytics Introduction
12.1.4 Adobe Systems (US) Revenue in Clickstream Analytics Business (2016-2021)
12.1.5 Adobe Systems (US) Recent Development
12.2 AT Internet (US)
12.2.1 AT Internet (US) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Clickstream Analytics Introduction
12.2.4 AT Internet (US) Revenue in Clickstream Analytics Business (2016-2021)
12.2.5 AT Internet (US) Recent Development
12.3 Google (US)
12.3.1 Google (US) Company Details
12.3.2 Company Description and Business Overview
12.3.3 Clickstream Analytics Introduction
12.3.4 Google (US) Revenue in Clickstream Analytics Business (2016-2021)
12.3.5 Google (US) Recent Development
12.4 IBM Corporation (US)
12.4.1 IBM Corporation (US) Company Details
12.4.2 Company Description and Business Overview
12.4.3 Clickstream Analytics Introduction
12.4.4 IBM Corporation (US) Revenue in Clickstream Analytics Business (2016-2021)
12.4.5 IBM Corporation (US) Recent Development
12.5 Microsoft Corporation (US)
12.5.1 Microsoft Corporation (US) Company Details
12.5.2 Company Description and Business Overview
12.5.3 Clickstream Analytics Introduction
12.5.4 Microsoft Corporation (US) Revenue in Clickstream Analytics Business (2016-2021)
12.5.5 Microsoft Corporation (US) Recent Development
12.6 Oracle Corporation (US)
12.6.1 Oracle Corporation (US) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Clickstream Analytics Introduction
12.6.4 Oracle Corporation (US) Revenue in Clickstream Analytics Business (2016-2021)
12.6.5 Oracle Corporation (US) Recent Development
12.7 SAP SE (Germany)
12.7.1 SAP SE (Germany) Company Details
12.7.2 Company Description and Business Overview
12.7.3 Clickstream Analytics Introduction
12.7.4 SAP SE (Germany) Revenue in Clickstream Analytics Business (2016-2021)
12.7.5 SAP SE (Germany) Recent Development
12.8 Connexity (US)
12.8.1 Connexity (US) Company Details
12.8.2 Company Description and Business Overview
12.8.3 Clickstream Analytics Introduction
12.8.4 Connexity (US) Revenue in Clickstream Analytics Business (2016-2021)
12.8.5 Connexity (US) Recent Development
12.9 Hewlett Packard Enterprise (US)
12.9.1 Hewlett Packard Enterprise (US) Company Details
12.9.2 Company Description and Business Overview
12.9.3 Clickstream Analytics Introduction
12.9.4 Hewlett Packard Enterprise (US) Revenue in Clickstream Analytics Business (2016-2021)
12.9.5 Hewlett Packard Enterprise (US) Recent Development
12.10 Jumpshot (US)
12.10.1 Jumpshot (US) Company Details
12.10.2 Company Description and Business Overview
12.10.3 Clickstream Analytics Introduction
12.10.4 Jumpshot (US) Revenue in Clickstream Analytics Business (2016-2021)
12.10.5 Jumpshot (US) Recent Development
12.11 Splunk (US)
12.12 Talend (US)
12.13 Verto Analytics (Finland)
12.14 Webtrends Corporation (US)
12.15 Vlocity, Inc (US)

13 Market Forecast 2021-2027
13.1 Market Size Forecast by Regions
13.2 United States
13.3 Europe
13.4 China
13.5 Japan
13.6 Southeast Asia
13.7 India
13.8 Central & South America
13.9 Market Size Forecast by Product (2021-2027)
13.10 Market Size Forecast by Application (2021-2027)

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details

List of Tables and Figures

Table Clickstream Analytics Key Market Segments
Table Key Players Clickstream Analytics Covered
Table Global Clickstream Analytics Market Size Growth Rate by Type 2016-2027 (Million US$)
Figure Global Clickstream Analytics Market Size Market Share by Type 2016-2027
Figure Software Figures
Table Key Players of Software
Figure Services Figures
Table Key Players of Services
Table Global Clickstream Analytics Market Size Growth by Application 2016-2027 (Million US$)
Figure Click path optimization Case Studies
Figure Website/application optimization Case Studies
Figure Customer analysis Case Studies
Figure Basket analysis and personalization Case Studies
Figure Traffic analysis Case Studies
Figure Others Case Studies
Figure Clickstream Analytics Report Years Considered
Table Global Clickstream Analytics Market Size 2016-2027 (Million US$)
Figure Global Clickstream Analytics Market Size and Growth Rate 2016-2027 (Million US$)
Table Global Clickstream Analytics Market Size by Regions 2016-2027 (Million US$)
Table Global Clickstream Analytics Market Size by Regions 2016-2021 (Million US$)
Table Global Clickstream Analytics Market Share by Regions 2016-2021
Figure Global Clickstream Analytics Market Share by Regions 2016-2021
Figure Global Clickstream Analytics Market Share by Regions 2019
Table Market Top Trends
Table Global Clickstream Analytics Revenue by Manufacturers (2016-2021) (Million US$)
Table Global Clickstream Analytics Market Share by Manufacturers (2016-2021)
Figure Global Clickstream Analytics Market Share by Manufacturers in 2020
Table Global Clickstream Analytics Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Clickstream Analytics Product/Solution/Service
Table Date of Enter into Clickstream Analytics Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table Global Clickstream Analytics Market Size Share by Type (2016-2021)
Figure Global Clickstream Analytics Market Size Market Share by Type (2016-2021)
Table Global Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table Global Clickstream Analytics Market Size Share by Application (2016-2021)
Figure Global Clickstream Analytics Market Size Market Share by Application (2016-2021)
Figure Global Clickstream Analytics Revenue Market Share by Application in 2020
Figure United States Clickstream Analytics Market Size 2016-2021 (Million US$)
Table United States Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table United States Key Players Clickstream Analytics Market Share (2020-2021)
Table United States Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table United States Clickstream Analytics Market Share by Type (2016-2021)
Table United States Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table United States Clickstream Analytics Market Share by Application (2016-2021)
Figure Europe Clickstream Analytics Market Size 2016-2021 (Million US$)
Table Europe Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table Europe Key Players Clickstream Analytics Market Share (2020-2021)
Table Europe Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table Europe Clickstream Analytics Market Share by Type (2016-2021)
Table Europe Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table Europe Clickstream Analytics Market Share by Application (2016-2021)
Figure China Clickstream Analytics Market Size 2016-2021 (Million US$)
Table China Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table China Key Players Clickstream Analytics Market Share (2020-2021)
Table China Clickstream Analytics Market Size by Type (2014-20209) (Million US$)
Table China Clickstream Analytics Market Share by Type (2016-2021)
Table China Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table China Clickstream Analytics Market Share by Application (2016-2021)
Figure Japan Clickstream Analytics Market Size 2016-2021 (Million US$)
Table Japan Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table Japan Key Players Clickstream Analytics Market Share (2020-2021)
Table Japan Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table Japan Clickstream Analytics Market Share by Type (2016-2021)
Table Japan Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table Japan Clickstream Analytics Market Share by Application (2016-2021)
Figure Southeast Asia Clickstream Analytics Market Size 2016-2021 (Million US$)
Table Southeast Asia Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table Southeast Asia Key Players Clickstream Analytics Market Share (2020-2021)
Table Southeast Asia Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table Southeast Asia Clickstream Analytics Market Share by Type (2016-2021)
Table Southeast Asia Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table Southeast Asia Clickstream Analytics Market Share by Application (2016-2021)
Figure India Clickstream Analytics Market Size 2016-2021 (Million US$)
Table India Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table India Key Players Clickstream Analytics Market Share (2020-2021)
Table India Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table India Clickstream Analytics Market Share by Type (2016-2021)
Table India Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table India Clickstream Analytics Market Share by Application (2016-2021)
Figure Central & South America Clickstream Analytics Market Size 2016-2021 (Million US$)
Table Central & South America Key Players Clickstream Analytics Revenue (2020-2021) (Million US$)
Table Central & South America Key Players Clickstream Analytics Market Share (2020-2021)
Table Central & South America Clickstream Analytics Market Size by Type (2016-2021) (Million US$)
Table Central & South America Clickstream Analytics Market Share by Type (2016-2021)
Table Central & South America Clickstream Analytics Market Size by Application (2016-2021) (Million US$)
Table Central & South America Clickstream Analytics Market Share by Application (2016-2021)
Table Adobe Systems (US) Company Details
Table Adobe Systems (US) Revenue in Clickstream Analytics Business (2016-2021) (Million US$)
Figure Adobe Systems (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Adobe Systems (US) Recent Development
Table AT Internet (US) Company Details
Table AT Internet (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure AT Internet (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table AT Internet (US) Recent Development
Table Google (US) Company Details
Table Google (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure Google (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Google (US) Recent Development
Table IBM Corporation (US) Company Details
Table IBM Corporation (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure IBM Corporation (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table IBM Corporation (US) Recent Development
Table Microsoft Corporation (US) Company Details
Table Microsoft Corporation (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure Microsoft Corporation (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Microsoft Corporation (US) Recent Development
Table Oracle Corporation (US) Company Details
Table Oracle Corporation (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure Oracle Corporation (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Oracle Corporation (US) Recent Development
Table SAP SE (Germany) Company Details
Table SAP SE (Germany) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure SAP SE (Germany) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table SAP SE (Germany) Recent Development
Table Connexity (US) Company Details
Table Connexity (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure Connexity (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Connexity (US) Recent Development
Table Hewlett Packard Enterprise (US) Company Details
Table Hewlett Packard Enterprise (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure Hewlett Packard Enterprise (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Hewlett Packard Enterprise (US) Recent Development
Table Jumpshot (US) Company Details
Table Jumpshot (US) Revenue in Clickstream Analytics Business (2016-2021)(Million US$)
Figure Jumpshot (US) Revenue Growth Rate in Clickstream Analytics Business (2016-2021)
Table Jumpshot (US) Recent Development
Table Splunk (US) Company Details
Table Talend (US) Company Details
Table Verto Analytics (Finland) Company Details
Table Webtrends Corporation (US) Company Details
Table Vlocity, Inc (US) Company Details
Table Global Clickstream Analytics Market Size by Regions (Million US$) 2021-2027
Figure Global Clickstream Analytics Market Size Share by Regions (2021-2027)
Figure Global Clickstream Analytics Market Size Share by Regions in 2027
Figure United States Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Figure Europe Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Figure China Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Figure Japan Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Figure Southeast Asia Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Figure India Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Figure Central & South America Clickstream Analytics Market Size Forecast (2021-2027)(Million USD)
Table Global Clickstream Analytics Market Size by Product (2021-2027) (Million US$)
Figure Global Clickstream Analytics Market Size by Product (2021-2027)
Figure Global Clickstream Analytics Market Size by Product in 2027
Table Global Clickstream Analytics Market Size by Application (2021-2027) (Million US$)
Figure Global Clickstream Analytics Market Size by Application (2021-2027)
Figure Global Clickstream Analytics Market Size by Application in 2027
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

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